TAILIEUCHUNG - Lecture Communication research: Asking questions, finding answers: Chapter 13 - Joann Keyton

After reading this chapter, you should be able to: Differentiate between manifest and latent content in content analysis, explain the basic processes for conducting a content analysis, identify appropriate uses of interaction analysis, explain the basic processes for conducting a research study using interaction analysis,. | Chapter 13 Analyzing Content Study of texts or messages is central to the communication discipline A variety of data collection and analytical methods Content analysis -- quantitative Interaction analysis -- quantitative Conversation analysis -- qualitative Copyright c 2001 The McGraw-Hill Companies, Inc. Content Analysis Both data collection and analytical technique Allows researchers to make inferences by identifying specific characteristics of messages Manifest content Latent content Copyright c 2001 The McGraw-Hill Companies, Inc. Content Analysis Objective Carried out according to rules and procedures Systematic Identifying content to be coded Coding and interpreting content Generality Findings should have theoretical relevance Copyright c 2001 The McGraw-Hill Companies, Inc. Basic Principles of Content Analysis A number of messages can be classified into a set of categories Elements classified together have similar meanings Categories produce frequency counts to .

• PR - Truyền thông
• Communication research
• Quantitative communication research
• Qualitative communication research
• Lecture Communication research
• Quantitative analysis of text
• Quantitative research report
• Communication scholars
• Research questions
• Research process model
• Research process
• Research hypotheses
• Quantitative research hypotheses
• Planning research
• Research ethics
• Designing qualitative research
• Research objective
• Organizing resources
• Conceptualizing quantitative research
• Assessing hypotheses
• Quantitative research designs
• Posttest experimental design
• Qualitative research report
• Presenting the data
• Qualitative research
• Mutual simultaneous shaping
• Qualitative reports
• Scholarly research
• Methodological extremes
• Experimental design