TAILIEUCHUNG - Lecture Business research methods (12/e): Chapter 19 - Donald R. Cooper, Pamela S. Schindler

Chapter 19 - Presenting insights and findings: Written reports. After studying this chapter you will be able to understand: That a quality presentation of research findings can have an inordinate effect on a reader’s or a listener’s perceptions of a study’s quality; the contents, types, lengths, and technical specifications of research reports; that the writer of a research report should be guided by questions of purpose, readership, circumstances/limitations, and use. | Presenting Insights and Findings: Written Reports Chapter 19 1 Learning Objectives Understand . . . That a quality presentation of research findings can have an inordinate effect on a reader’s or a listener’s perceptions of a study’s quality. The contents, types, lengths, and technical specifications of research reports. That the writer of a research report should be guided by questions of purpose, readership, circumstances/ limitations, and use. 2 Learning Objectives Understand . . . That while some statistical data may be incorporated into the text, most statistics should be placed in tables, charts, or graphs. 3 Pull Quote People are amazing at collecting data, but they’re often less skilled at creating insights out of it and spreading them throughout the whole organization. Data is great, but it rarely means anything unless you’ve figured out exactly what that data is saying—and what you’re going to do about it. Nancy Porte, vice president of customer experience, Verint-Vovici 4 .

• Quản trị kinh doanh
• Business research
• Business research methods
• Lecture Business research methods
• Analysis of data
• Written reports
• Written research report
• Essentials of research
• Ethics in business research
• Research revelation
• Ethical violations
• Research design
• Research guides decisions
• Business decision
• Research process
• Research revelations
• Research should reduce risk
• Business research process
• Business research design
• Questionnaire design
• Ebook Business research method
• Information systems
• Theory building
• The business research process
• Business decisions
• Business intelligence
• Language of research
• Extraneous variables
• Research question
• Secondary data sources
• Qualitative research
• Data sources
• Observation studies
• Research industry works
• Internal research sources
• Research design descriptors
• Research in business
• Thinking like a researcher
• The research process
• The research question through secondary
• Ebook Research methods for business students
• Research methods for business students
• Research methods business students
• The nature of business
• The structure of this book
• Building and clarify the research
• Designing the research
• Multivariate analysis
• Multivariate techniques
• Presenting insights
• Presentation techniques
• Experiments challenge perceptions
• Evaluation of experiments
• Modes of data collection
• Dilemma for surveys
• Characteristics of measurement
• Levels of measurement
• Measurement scales
• Scaling Process
• Measurement skepticism
• Question content