TAILIEUCHUNG - Lecture Communication research - Chapter 3: Introduction to quantitative research

In this chapter you will learn: Describe quantitative research and its assumptions, identify examples of quantitative research, explain analytic deduction, explain the five-component model for quantitative research, explain the role of hypotheses in quantitative research, assess the effectiveness of hypotheses in quantitative research,. | Chapter 3 Introduction to Quantitative Research Based on the deductive model Quantity is the unit of analysis Amounts Frequencies Degrees Values Intensity Uses statistics for greater precision and objectivity Copyright c 2001 The McGraw Hill Companies, Inc. Model for Conceptualizing Quantitative Research Overall purpose or objective Research literature Research questions and hypotheses Selecting appropriate methods Validity and reliability of the data Copyright c 2001 The McGraw Hill Companies, Inc. Creating the Foundation for Quantitative Research Concept Abstract thinking to distinguish it from other elements Construct Theoretical definition of a concept; must be observable or measurable Variable Presented in research questions and hypotheses Operationalization Specifically how the variable is observed or measured Copyright c 2001 The McGraw Hill Companies, Inc. Research Hypotheses for Quantitative Research Educated guess or presumption based on literature States the

• PR - Truyền thông
• Communication research
• Lecture Communication research
• Research process
• Quantitative research
• Research hypotheses
• Dependent variables
• Quantitative communication research
• Qualitative communication research
• Quantitative research report
• Communication scholars
• Research questions
• Research process model
• Quantitative research hypotheses
• Planning research
• Research ethics
• Designing qualitative research
• Research objective
• Organizing resources
• Conceptualizing quantitative research
• Assessing hypotheses
• Quantitative research designs
• Posttest experimental design
• Qualitative research report
• Presenting the data
• Qualitative research
• Mutual simultaneous shaping
• Qualitative reports
• Scholarly research
• Methodological extremes
• Experimental design