TAILIEUCHUNG - International Business Management: Chapter 2 - Globalization

International Business Management: Chapter 2 - Globalization includes Globalization of markets & production; Benefit & cost of Globalization, Limits of globalization, The role of MNC. | INTERNATIONAL BUSINESS MANAGEMENT Chapter 2: Globalization 1 Globalization of markets & production • Globalisation of the market: refers the process of the worldwide market integration • Advantage: – Exploitation and creation of global market segment – Standardization of products, packaging, promotion – Converging tastes and trends world wide 2 1 Globalization of markets & production • Globalization of production: an emergence of an integrated international production system (IIP) • Form of globalization of production – Parts/components: outsourcing – Allocated assemble: worldwide – Sales: worldwide 3 Globalization of markets & production • Reasons for IIP – Assess low cost inputs – Product differentiation – Imitate & adapt new technology – Assess cooperative advantage – Breakdown of the value chain and reallocation to the effective location 4 2 Globalization of markets & production • How to get competition advantage: configuration versus coordination? • Configuration: concentrated portfolio of production site – Technology intensity – Access to scarce resources – Pressure for cost reduction • Coordination: expand the company’s subsidiaries in various national markets – Importance of border-crossing customer – Presence of global competitors – Investment is not intensity 5 Globalization of markets & production Implication of IIP – Economic activities formerly under national control now under MNE control – National economies linked through markets (trade) and through international production (FDI) – Cultural convergence 6 3 Benefit & cost of Globalization • Benefits of globalization – Business expansion leads to economy of scale – Assess to resources – Lowering price – Economic growth – Technology transfer – Job creation – And: so on . 7 Benefit & cost of Globalization • Cost of Globalization – – – – – – – – Job displacement Real wage erosion Job insecurity Regulation avoidance Loss of sovereignty Environment damage Inequality Global problem: .

• Marketing - Bán hàng
• International Business Management
• Globalization of markets
• Cost of Globalization
• Limits of globalization
• The role of MNC
• Benefit of Globalization
• International business
• International marketing
• International operations management
• International financial management
• International strategic management
• International strategic alliances
• International marketing management
• International environment
• International pricing
• International business to business marketing
• Lecture International business
• International environmental forces
• Organizational environment
• Financial management
• Financial management decisions
• Human resource management
• Global mind set
• International organization design
• Introduction to business
• Business systems
• Environment of business
• Business enterprise
• Business essentials
• Global operations
• Supply chain management
• Globalization business
• Exploring management
• Lecture Exploring management
• Management process
• Strategic management
• Sustainable production
• Sustainable production development
• International business program
• Business management training programs
• Japanese Style International Business Program
• Multinational enterprises
• International production
• International marketing
• International finance
• International human resource management
• Small business management
• International small business
• Professional small business management
• Operations management
• Small business marketing
• International Trade Theory
• The benefits of Trade
• The Patterns of International Trade
• An overview of Trade Theory
• Trade Theory and Government Policy
• Business finance
• Lecture Business finance
• Capital market
• Foreign exchange rates
• Culture and Ethics in International Business
• Values and Norms
• The bedrock of a culture
• Classroom Performance System
• The basic social organization
• Sources of finance