TAILIEUCHUNG - Lecture Principles of Marketing - Chapter 18: Creating competitive advantage

Lecture Principles of Marketing - Chapter 18: Creating competitive advantage include all of the following contents: Competitor analysis, competitive strategies, balancing customer and competitor orientations. Inviting you refer. | Chapter Eighteen Creating Competitive Advantage 1 Creating Competitive Advantage Competitor Analysis Competitive Strategies Balancing Customer and Competitor Orientations Topic Outline 2 Competitive advantages require delivering more value and satisfaction to target consumers than competitors do Competitive marketing strategies are how companies analyze their competitors and develop value-based strategies for profitable customer relationships Today’s Companies 3 Competitor analysis is the process of identifying, assessing, and selecting key competitors Competitor Analysis 4 Competitor Analysis Competitors can include: All firms making the same product or class of products All firms making products that supply the same service All firms competing for the same consumer dollars Identifying Competitors 5 Competitor Analysis Assessing Competitors Note to Instructor A strategic group is a group of firms in an industry following the same or a similar strategy in a given target market. For .

• Marketing - Bán hàng
• Principles of Marketing
• Lecture Principles of Marketing
• Marketing strategy
• Creating competitive advantage
• Competitor analysis
• Competitive strategies
• Online marketing
• Direct marketing
• Direct marketing model
• Marketing process
• Marketing information
• Managing Marketing information
• Marketing in the digital age
• Marketing strategy in the digital age
• Sustainable marketing
• Marketing ethics
• Social criticisms of marketing
• Marketing myopia
• Market segmentation
• Marketing environment
• Demographic environment
• Marketing channels
• Supply chain management
• Social responsibility
• Customer insights
• Marketing research
• Bài giảng Nguyên lý Marketing
• Integrated direct marketing
• Marketing communicationsm
• Simple marketing system
• Strategic planning
• Planning Marketing
• Personal selling
• Global marketplace
• Global marketing environment
• Global marketing program
• Communicating customer value
• Marketing communications strategy
• Building customer relationships
• Marketing’s role
• Economic environment
• Company’s microenvironment
• Customer driven Marketing strategy
• Market targeting
• Introduction of Marketing
• Marketing mix 4P’s
• Strategic planning and marketing process
• Changing marketing opportunities
• Analyzing marketing opportunities
• Managing the marketing effort
• Marketing management’s ability
• Marketing department plan
• The marketing information
• Analyzing marketing information
• The marketing communications mix
• Modern marketing system