TAILIEUCHUNG - Lecture Concepts in Enterprise Resource Planning (2nd Edition) - Chapter 3: Marketing Information Systems and the Sales Order Process

Learning objectives of this chapter include: Describe the un-integrated sales processes of Fitter Snacker, a fictitious company whose operations are used as an example; explain why un-integrated Sales and Marketing information systems lead to company-wide inefficiency, higher costs, lost profits, and customer dissatisfaction; describe how SAP R/3 processes a standard sales order;. | Concepts in Enterprise Resource Planning 2nd Edition Chapter 3 Marketing Information Systems and the Sales Order Process Chapter Objectives Describe the un-integrated sales processes of Fitter Snacker, a fictitious company whose operations are used as an example Explain why un-integrated Sales and Marketing information systems lead to company-wide inefficiency, higher costs, lost profits, and customer dissatisfaction Discuss sales and distribution in SAP’s R/3 system, and explain how integrated data sharing increases company-wide efficiency Describe how SAP R/3 processes a standard sales order Describe the benefits of Customer Relationship Management software, a useful extension of ERP software Changed “unintegrated” to “un-integrated” (1st bullet, 1st line & 2nd bullet, 1st line) Introduction In most companies, the marketing function either decides or has a key role in deciding: What products to produce How much of each product to produce How the products are to be promoted and advertised How the products should be distributed for maximum customer satisfaction What price should be charged for the products Introduction Marketing and Sales is involved in generating key data: Recording sales Creating customer bills (invoices) Allocating credit to customers An integrated information system allows for efficient use of transaction data Common database means data is consistent between functional areas, but Incorrect data from one module will carry over to other modules Erased extra space between 1st & 2nd bullets Overview of Fitter Snacker Fictitious Fitter Snacker Company produces two snack bars: NRG-A: “Advanced Energy” NRG-B: “Body-building proteins” Fitter Snacker has two sales divisions: Wholesale: sells to middlemen who distribute bars to small shops, vending machine operators, health food stores Direct: large grocery stores, sporting goods stores, other large chain stores erased extra return between 1st & 2nd bullet) Overview of Fitter Snacker .

• Quản trị kinh doanh
• Enterprise resource planning
• Hoạch định nguồn lực doanh nghiệp
• Information system
• Business processes
• Marketing Information Systems
• Marketing Information Systems
• Enterprise Resource Planning systems
• ERP software
• Enterprise resource
• Management accounting change
• Transitional country
• Management accounting rules
• Summary and conclusions
• Manufacturing planning
• Control for supply chain management
• Supply chain management
• Transaction processing
• Performance metrics
• Theoretical framework
• Extra organisational institutions
• In cloud enterprise resources planning
• Access control authentication
• Network security
• Virtual network
• Enterprise resources planning
• EPR
• hệ thống
• hoạch định nguồn nhân lực
• doanh nghiệp
• kỹ năng mềm
• kỹ năng quản lý
• quản trị nhân sự
• Accounting information systems
• Lecture Accounting information systems
• Hệ thống thông tin kế toán
• ERP Enterprise resource planning
• Mô hình ERP
• Thành phần của ERP
• Chức năng của ERP
• Xu hướng sử dụng ERP
• Ưu điểm của ERP
• Business functions
• Data requirements
• Production Information Systems
• Accounting in ERP Systems
• Financial accounting
• Human Resources Processes
• Human Resources Department
• Process modeling
• Flowcharting process models
• Electronic Commerce
• Electronic Commerce Background
• Bộ phận chính trong doanh nghiệp
• Bộ phận chức năng
• Hệ thống thông tin
• Hệ thống ERP
• Hệ thống thông tin doanh nghiệp
• Mô hình doanh nghiệp
• Công ty Fitter Snacker giả định
• Sales process
• Hệ thống thông tin Sales
• Hệ thống thông tin Marketing
• Hệ thống thông tin quản lý sản xuất
• Chuỗi cung ứng
• Kế hoạch sản xuất
• Kế hoạch quản lý chuỗi cung ứng
• Lưu đồ hóa quy trình
• Quy trình kinh doanh
• Quy trình chi phí Fitter Snacker
• Biểu đồ Event Process Chain
• Thương mại điện tử
• Journal of Science and Technology
• Higher education institution
• Critical success factors
• Summary of PhD thesis
• Applications of enterprise resource planning
• Retail enterprises in the world
• Context of competition
• Innovation growth model
• Financial ratio analysis
• Business process reengineering
• Organizational change management
• Empirical case of Taiwan
• Success of ERP implementation
• Development of ERP system
• Software packages for ERP implementation
• Training and technological complexity