TAILIEUCHUNG - Lecture M: Marketing (4/e) - Chapter 3: Social and mobile marketing

Chapter 3: Social and mobile marketing. After reading this chapter, you should be able to: Describe the 4E framework of social media marketing, understand the types of social media, understand the types of mobile applications, recognize and understand the three components of a social media strategy, understand the methods for marketing yourself using social media. | social and mobile marketing three Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. 1 LEARNING OBJECTIVES LO 3-1 Describe the 4E framework of social media marketing. LO 3-2 Understand the types of social media. LO 3-3 Understand the types of mobile applications. LO 3-4 Recognize and understand the three components of a social media strategy. LO 3-5 Understand the methods for marketing yourself using social media. 2 2007: First iPhone released 2008: Apple’s App Store launched 2009: 70% of households have computers, 70% have internet access 2011: iPad, Tablet, and Geolocation become common 2011: 40% of mobile phone users have a smartphone Entrepreneurial: 2007–Present 2002: Wi-Fi became common 2003: 62% of households have computers, 55% have internet access 2006: <10% of mobile phones users have a smartphone Industrialization: 2000–2006 Source: Adapted from: Coca-Cola Retailing .

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