TAILIEUCHUNG - Lecture Marketing (12/e): Chapter 10 – Kerin, Hartley, Rudelius

Chapter 10 - Developing new products and services. After reading chapter 10, you should be able to: Recognize the terms that pertain to products and services, identify the ways to classify consumer and business products, describe four unique elements of services, explain the significance of “newness” and “consumer learning” to new products and services. | Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. LO 10-3 LO 10-2 LEARNING OBJECTIVES (LO) AFTER READING CHAPTER 10, YOU SHOULD BE ABLE TO: LO 10-1 Recognize the various terms that pertain to products and services. Identify the ways in which consumer and business products can be classified. Explain the significance of “newness” in new products and services as it relates to the degree of consumer learning involved. 10- LO 10-5 LEARNING OBJECTIVES (LO) AFTER READING CHAPTER 10, YOU SHOULD BE ABLE TO: LO 10-4 Explain the purposes of each step of the new-product process. Describe the factors contributing to the success or failure of a new product or service. 10- APPLE: THE WORLD-CLASS NEW-PRODUCT MACHINE 10- APPLE: THE WORLD-CLASS NEW-PRODUCT MACHINE Apple’s Innovation Machine iCloud: Where the Digital Lifestyle is Heading 10- WHAT ARE PRODUCTS AND SERVICES? A LOOK AT .

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