TAILIEUCHUNG - Lecture M: Marketing (4/e) - Chapter 12: Developing new products

Chapter 12: Developing new products. After reading this chapter, you should be able to: Identify the reasons firms create new products, describe the different groups of adopters articulated by the diffusion of innovation theory, describe the various stages involved in developing a new product or service, explain the product life cycle. | developing new products twelve Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. 1 LEARNING OBJECTIVES LO 12-1 Identify the reasons firms create new products. LO 12-2 Describe the different groups of adopters articulated by the diffusion of innovation theory. LO 12-3 Describe the various stages involved in developing a new product or service. LO 12-4 Explain the product life cycle. 2 Innovation and Value WHY DO FIRMS CREATE NEW PRODUCTS? Changing Customer Needs Market Saturation Managing Risk through Diversity Fashion Cycles Improving Business Relationships What are the reasons firms innovate? 4 Diffusion of Innovation Using the Diffusion of Innovation Theory Factors Affecting Product Diffusion Relative Advantage Compatibility Observability Complexity and Trialability What are the five groups on the diffusion of innovation curve? What factors enhance the diffusion of a good or .

• Marketing - Bán hàng
• Marketing strategies
• Lecture M Marketing
• Marketing environment
• Developing new products
• Innovation theory
• Idea generation
• Developing marketing strategies
• Marketing plan
• Value communication
• Principles of Marketing
• Lecture Principles of Marketing
• Marketing strategy
• Pricing strategies
• New product pricing strategies
• Product mix pricing strategies
• International marketing
• Lecture International marketing
• Marketing quốc tế
• Chiếc lược marketing
• Product strategies
• Promotion strategies
• Financial strategies
• E marketing techniques
• Movie launching event
• Instagram account
• Traditional marketing strategies
• E marketing strategies
• Online marketing strategies
• Marketing strategies in Vietnamese higher education in the digital context
• Marketing strategies in Vietnamese higher education
• Digital customer journey
• Marketing strategy entailing
• Packaging decisions
• Personal selling
• Marketing management
• Lecture Marketing management
• Developing pricing strategies
• Marketing Mix
• Competitive dynamics
• Market challenger strategies
• General attack strategies
• Market follower strategies
• Niche specialist roles
• Consumer preference
• Mango varieties
• Western zone of Tamil Nadu
• Marketing strategies of mango varieties
• Bài giảng Nguyên lý marketing
• Price strategies
• Quality strategies
• Price adjustment strategies
• Value based Marketing
• Corporate Growth
• Shareholder Value
• Shareholder value analysis
• Marketing generates shareholder value
• Fundamentals of marketing
• Lecture fundamentals of marketing
• Marketing task
• New product development strategy
• Product life cycle strategies
• Global marketing
• Global marketing management
• Lecture Global marketing management
• Global marketing research
• Global marketing strategies
• Global market entry strategies
• Global communication strategies