TAILIEUCHUNG - Lecture Marketing (12/e): Chapter 3 – Kerin, Hartley, Rudelius

Chapter 3 - Scanning the marketing environment. After reading chapter 3, you should be able to: Explain how environmental scanning provides information about social, economic, technological, competitive, and regulatory forces; describe how social forces such as demographics and culture can have an impact on marketing strategy; discuss how economic forces such as macroeconomic conditions and consumer income affect marketing. | Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. LO 3-3 LO 3-2 LEARNING OBJECTIVES (LO) AFTER READING CHAPTER 3, YOU SHOULD BE ABLE TO: LO 3-1 Explain how environmental scanning provides information about social, economic, technological, competitive, and regulatory forces. Describe how social forces such as demographics and culture can have an impact on marketing strategy. Discuss how economic forces such as macroeconomic conditions and consumer income affect marketing. 3- LO 3-5 LEARNING OBJECTIVES (LO) AFTER READING CHAPTER 3, YOU SHOULD BE ABLE TO: LO 3-4 LO 3-6 Describe how technological changes can affect marketing. Discuss the forms of competition that exist in a market and the key components of competition. Explain the major legislation that ensures competition and regulates the elements of the marketing mix. 3- HOW DO YOU ATTRACT 1 BILLION CUSTOMERS? MOVE FAST AND

• Marketing - Bán hàng
• Marketing environment
• Environmental scanning
• Marketing process
• Lecture Marketing
• Managing the marketing process
• Strategic marketing
• Marketing strategies
• Lecture M Marketing
• Analyzing the marketing environment
• Corporate partners
• Principles of Marketing
• Lecture Principles of Marketing
• Marketing strategy
• Economic environment
• Company’s microenvironment
• The Companys MicroEnvironment
• Responding To The Marketing Environment
• Marketers operate
• Marketing Intermediaries
• Demographic environment
• Basic Marketing
• Lecture Basic Marketing
• Marketing opportunities
• Strategic market planning
• Competitive environment
• Marketing research
• Lecture Marketing research
• Nghiên cứu thị trường
• External marketing environment
• Marketing concept
• Fundamentals of marketing
• Lecture fundamentals of marketing
• Marketing mix
• Marketing task
• Marketing management
• Targeting marketing opportunities
• Bài giảng Nguyên lý marketing
• Company’s internal environment
• Evaluating opportunities
• Changing marketing environment
• Legal environment
• Global marketing management
• Globalizationi mperative
• Financial environment
• Global cultural environment
• Buying behavior
• Global marketing
• Assessing global markets
• International marketing
• Lecture International marketing
• Marketing quốc tế
• Chiếc lược marketing
• Political environment
• Developing marketing strategies
• Marketing plan
• Value communication
• Globalization imperative
• Economic development
• Marketing barriers
• Ebook Global Marketing
• Global marketing environment
• Global trade environment
• Cultural Environments
• Global Information Systems
• Mobile marketing
• Social media
• Social media marketing campaign
• Marketing ethics
• Firm’s marketing strategy
• Ethical decision making
• Business to business marketing
• B2B marketing
• B2B buying process