TAILIEUCHUNG - Presentations: Multimodal discourse analysis

Presentations "Multimodal discourse analysis" present on: Limitations of multimodal discourse analysis, analysis the picture, background to multimodal discourse analysis and introduce the picture. Invite you to consult. | Multimodal discourse analysis Multimodal discourse analysis II, Analysis the picture Multimodal discourse analysis Multimodal discourse analysis considers how texts draw on modes of communication such as pictures, film, video, images and sound in combination with words to make meaning in different genres such as web pages, films and television programs. It considers how multimodal texts are designed and how semiotic tools such as color, framing, focus and positioning of elements contribute to the making of meaning in these texts. Social meaning Representational meaning: How the image conveys aspects of the real world Interpersonal/ modal meaning: How the image engages with the viewer Compositional meaning: how the elements in an image are arranged to make a coherent picture in meaning making Questions to ask when doing multimodal discourse analysis What meaning is being made in the text? How is meaning being made in the text? What resources have been drawn on to make the meaning in the text? In what social environment is the meaning being made? Whose interest and agency is at work in the making of the meaning? Le baisser de l’hôtel de ville the kiss by city hall Robert Doisneau-1950 Representational meaning Narrative structure The couple stands out mainly because they are stationary while the rest of crowd moves around them A man is holding a women in his arm => Action process Interpersonal meaning: The gaze In terms of the gaze, that means the look set up between the represented participant and the viewer. We also have: - “demand” gaze – the subject directly looking at the viewer - “offer” gaze – the subject looking away from the viewer, to another object in the picture. That is a “offer” type of gaze The shot showed a couple kissing each other while walking on the sidewalk filled with pedestrians, in front of a coffee shop, near City Halls Two adults and the passers in the shot looked away from the viewer The pairs indifferent exchanged burning kiss in the .

• Tiếng Anh thương mại
• Multimodal discourse analysis
• Multimodal discourse
• Discourse analysis
• Multimodal discourse analysis
• Analysis the picture
• Interpersonal meaning
• Multimodal discourse analysis of fast food advertisements in English
• Fast food advertisements in English
• Both theoretical and analytical framework
• Non verbal elements
• Fast food ads
• Romantic comedy movie posters
• Analyzing multimodal texts
• Quite rapid pace
• Journal of science
• A multimodal analysis of mathematical discourse
• English for young learners
• The well established role
• Learners and implications for further research
• Tạp chí Khoa học
• English nursery rhymes
• Multimodal discourse analysis perspective
• ENRs both verbally
• Facilitating children’s reading skills
• The teaching of English
• Master thesis English linguistics
• English linguistics
• A multimodal discourse analysis
• Fast food advertisements
• Quảng cáo đồ ăn nhanh
• Diễn ngôn đa phương thức
• Nursery rhymes
• A comparative study
• Systemic functional multimodal
• Siscourse analysis perspective
• Analysis perspective
• Research at school level
• Images of men in advertising
• Images of women in advertising
• Advertising on TV
• Speech analysis
• Multimedia criticism
• Multimodal Texts
• Discourses
• Figured Worlds
• Situated Meanings
• Social Languages
• Systemic functional linguistics
• Inter semiosis
• Text image relations
• Genre targeted at children