TAILIEUCHUNG - Lecture Management information systems (10/e): Chapter 8 - James A. O'Brien, George M. Marakas

Chapter 8 - Enterprise business systems. In this chapter, you will learn to: Identify and give examples to illustrate the following aspects of customer relationship management, enterprise resource manage-ment, and supply chain management systems: Business processes supported, customer and business value provided, potential challenges and trends; understand the importance of managing at the enterprise level to achieve maximum efficiencies and benefits. | Enterprise Business Systems Chapter 8 McGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All rights reserved. Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Identify and give examples to illustrate the following aspects of customer relationship management, enterprise resource manage-ment, and supply chain management systems: Business processes supported Customer and business value provided Potential challenges and trends Understand the importance of managing at the enterprise level to achieve maximum efficiencies and benefits. Learning Objectives Customer Relationship Management (CRM) Customer focused Customer relationships – most valued asset Find and retain most profitable customers possible Company has Single, complete view of every customer Customers have Single, complete view of the company Integrates and automates customer-serving processes Customer relationships have become a company’s most valued asset Every company’s .

• Quản trị kinh doanh
• Management information systems
• Lecture Management information systems
• Information systems in business
• Business applications
• Customer Relationship Management
• Account management
• Information systems
• Computer based information systems
• Managing information resources
• Information security
• Electronic commerce
• Information systems combine
• Global management of information technology
• Organizing IT
• Supply chain management
• Transaction processing systems
• Managing data
• Network applications
• Business analytics
• General ethical framework
• Social computing
• Major E commerce mechanisms
• Mobile computing
• IT strategic plan