TAILIEUCHUNG - Dissertation summary: Components of brand equity: The case of binh thuan dragon fruit

Research objective: Explore the components of Binh Thuan dragon fruit brand equity; to measure the effect of components of Binh Thuan dragon fruit brand equity to overall brand equity; and the effect of components of Binh Thuan dragon fruit brand equity together; to suggest some policy for Development Research Center of Binh Thuan dragon fruit trees, Binh Thuan dragon fruit; association to increase Binh Thuan dragon fruit brand equity. | MINISTRY OF EDUCATION AND TRADING NIVERSITY OF ECONOMICS OF HO CHI MINH CIT fflra NGUYEN VIET BANG COMPONENTS OF BRAND EQUITY THE CASE OF BINH THUAN DRAGON FRUIT Major Commercial Business Code SUMMARY OF ECONOMIC DOCTORAL THESIS HCM City 2015 The reasearch was completed at University of Economics ò Ho Chi Minh City Scientific instructor . Ngo Thi Ngoc Huyen . Le Tan Buu Reviewer 1. 2. 3. The thesis will be protected in front of Thesis scoring council at the University of Economics of Ho Chi Minh City at .. . PUBLISHED SCIENTIFIC WORKS Nguyen Viet Bang Coauthor 2014 Components of Brand Equity The Case of Binh Thuan Dragon Fruit Journal of Economic Development No. 285 pp. 61 - 82. Nguyen Viet Bang Coauthor 2014 Components of Brand Equity The Case of Binh Thuan Dragon Fruit Journal of Economic Development No. 222 pp. 142 - 160. Nguyen Viet Bang Coauthor 2014 Components of brand equity of Binh Thuan Dragon fruit Science Technology Development Vol 17 No Q2 pp. 85 - 94. Nguyen Viet Bang 2015 Impact among components of dragon fruit s brand equity in Binh Thuan Economy and Forecast Review Special Issue March 2015 pp. 60 - 62. Nguyen Viet Bang 2015 To enhance the brand of Binh Thuan Dragon Fruit Economy and Forecast Review Special Issue May 2015 pp. 86 - .

• Thạc sĩ - Tiến sĩ - Cao học
• Components of brand equity
• The case of binh thuan dragon fruit
• Commercial Business
• Summary of economic doctoral thesis
• Brand equity
• Bình Thuận dragon fruit
• Structural equation modeling
• Brand awareness
• Perceived quality
• Brand loyalty
• Summary of Doctoral thesis
• Developing microfinance activities
• Key economic
• Key economic region of the central
• Summary of Doctoral Thesis of History
• Doctoral Thesis of History
• India's foreign policy
• India Myanmar Economic and Political Relations
• Summary of Doctoral thesis of Economic
• Economic policy of the state
• State to support enterprices
• Improve competitiveness
• The process of economic structural transformation
• Economic structural transformation
• Economic structural change of the locality
• Summary of Doctoral thesis development Economics
• FDI and economic growth
• Economic growth
• Promote local economic growth
• Economic linkages between enterprises
• Farm households in the production
• Long term industrial crops
• Summary of Doctoral thesis on History
• Myanmar’s economic relations with India
• Myanmar’s economic relations with China
• Comparative relationship
• Doctoral thesis summary
• Doctoral thesis summary Economic management
• Economic management
• Innovaton of planification
• Coal mining companies
• Holding corporation limited
• Commercial banks
• The impact of diversification
• Stability of commercial banks
• Bank stability
• Summary of the Doctoral thesis
• Summary of the Doctoral thesis on Economic
• Main factors affecting competitiveness
• Affecting competitiveness
• Small and medium enterprises
• Summary of Doctoral thesis in Law
• Theory and practice of investor state dispute settlement
• Investor state dispute settlement
• Current context of international economic integration
• Summary of Doctoral thesis of Economics
• State management
• State management of human resource development
• International economic integration
• Summary of Doctoral thesis Economic
• Improving the organisation
• Auditing construction enterprises
• Medium audit firms
• Hanoi department of finance
• State budget management
• Department of finance
• Development of telecommunication services business
• Telecommunication services business
• International integration
• Context of international integration
• Garment companies under Vinatex
• Management of purchasing raw materials
• Garment companies
• Fixed asset accounting
• Mineral mining companies
• Mineral mining companies in the Northern Area
• Improving financial policies
• Sustainable development of Vietnam's
• Sustainable development
• Vietnam's non life insurance market
• Environmental accounting in mining enterprises
• Environmental accounting
• Mining enterprises
• Bond investment activities
• Commercial banks in Vietnam
• Shrimp farming development
• Aquatic value
• Shrimp farming techniques
• Material flow cost accounting
• Manufacturing steel enterprises
• Apply material flows cost accounting
• Real estate business administration
• Intending to buy a house
• People in urban areas
• Urban Vietnam
• Banking and Finance
• Summary of Doctoral thesis in Economics
• Promoting direct investment
• Vietnamese businesses in countries
• Asean economic community
• Promotion policies for enterprises
• Enterprises to invest in science
• Technology of some countries