TAILIEUCHUNG - Chapter 13: Support Media

McGraw-Hill/Irwin © 2004 The McGraw-Hill Companies, Inc., All Rights Reserved. .Support Media Various other media used to deliver marketing communications and to promote products and services. Includes: Out-of-home media Billboards, transit ads, in-store media Promotional Products (Specialty advertising) Yellow Pages Advertising Advertising in Movie Theaters and Videos Product Placements in Television and Movies In-flight advertising Other .Outdoor Advertising Three Major Forms: Posters – used for shorter time periods 30-sheet (standard and bleed) 12 ft. x 25 ft. 8- sheet (junior poster) 5 feet x 11 feet Painted bulletins – largest and most prominent measure 14 ft x 48 but can be larger can be permanent or rotary Spectaculars – large unique. | Support Media Various other media used to deliver marketing communications and to promote products and services. Includes Out-of-home media Billboards transit ads in-store media Promotional Products Specialty advertising Yellow Pages Advertising Advertising in Movie Theaters and Videos Product Placements in Television and Movies In-flight advertising Other Outdoor Advertising Three Major Forms Posters - used for shorter time periods 30-sheet standard and bleed 12 ft. x 25 ft. 8- sheet junior poster 5 feet x 11 feet Painted bulletins - largest and most prominent measure 14 ft x 48 but can be larger can be permanent or rotary Spectaculars - large unique displays usually electronic and use movement color .

• Internet Marketing
• Aerial Advertising
• Mobile Billboards
• mobile advertising
• Trash cans
• Wall drawings
• Inside Cards