TAILIEUCHUNG - FACETED ID/ENTITY: Managing representation in a digital world

While interaction operates on impressions, people are often naturally (or neurotically) motivated to suppress their own desires in order to please others (Rank 1932; Moustakas 1972). In other words, they seek to create a good impression. Social conformity, or collective action, relies on this behavior. The internal need to conform and the fear of perceived social gatekeepers creates a mechanism for society to be regulated by social norms. Yet, while there is a general desire to follow the social order, individual personality characteristics determine how important and relevant conformity is. . | FACETED ID ENTITY Managing representation in a digital world by danah boyd . Computer Science Brown University 2001 Submitted to the Program in Media Arts and Sciences School of Architecture and Planning in partial fulfillment of the requirements for the degree of Master of Science in Media Arts and Sciences at the Massachusetts Institute of Technology September 2002 Massachusetts Institute of Technology 2002 All Rights Reserved Author Program in Media Arts and Sciences August 9 2002 Certified by Professor Judith Donath Thesis Advisor Program in Media Arts and Sciences Certified by Dr. Andrew Lippman Chair Departmental Committee on Graduate Students Program in Media Arts and Sciences FACETED ID ENTITY Managing representation in a digital world by danah boyd Submitted to the Program in Media Arts and Sciences School of Architecture and Planning on August 9 2002 in partial fulfillment of the requirements for the degree of Master of Science in Media Arts and Sciences Abstract In this thesis i articulate a theory of how and why individuals use context to convey only a facet of their identity in social interactions. Through this lens i discuss current issues in digital identity management. In this discussion i focus on the role of design in affecting an individual s ability to maintain control of personal representation and identity information. I argue that the architecture of current digital environments has altered our notions of context motivating users to develop new mechanisms for managing their presentation. I take the stance that users should have the ability to control their digital identity for the same reasons that they seek to control their physical identity most notably to present themselves in an appropriate manner in relation to the current situation. From this perspective i argue for a design approach that will aid sociable designers in developing human-centered technologies that allow for individual control over personal identity. First i argue the .

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