TAILIEUCHUNG - 2012 SOCIAL MEDIA MARKETING INDUSTRY REPORT

The purpose of this thesis is to delineate important issues that sociable designers should consider when they develop structures intended to encourage social interaction. In doing so, i address both theoretical and computational contributions to this area of research. While i sketch a conceptual model for addressing these issues, the prototypes that are discussed reveal the challenges that we, as researchers and designers, must face. Rather than providing solutions, they expose the weaknesses in this area of research and suggest paths for future research. Explicitly structuring a system for social interaction requires overcoming many obstacles, as. | Sponsored by Examiner Copyright 2012 Social Media Examiner 2012 SOCIAL MEDIA MARKETING INDUSTRY REPORT How Marketers Are Using Social Media to Grow Their Businesses APRIL 2012 BY MICHAEL A. STELZN ER Letter from the author. Hello fellow marketer Welcome to our 4th annual study Social media marketing is here to stay. And for businesses it brings significant benefits as you ll see outlined in this year s report. This 42-page report contains easy to digest insight into how marketers are currently using social media and their future plans. If you re in charge of marketing your business you ll want to closely examine the nearly 70 charts on following pages. I ll reveal the not so obvious findings among this data-rich content. The report will uncover the who what where when and why of social media marketing. More than 3 800 of your fellow marketers provided the kind of insight you won t find elsewhere. I hope you enjoy it If you find value here please let your peers know about this report. You can find the original page for the report here http social-media-marketing-industry-report-2012 All my best Michael A. Stelzner SHARE THIS DOCUMENT Founder Social Media Examiner flin 8 2012 Social Media Marketing Industry Report 2012 Social Media Examiner Page 2 of 42 SHARE THIS DOCUMENT UGJEJ Table of contents EXECUTIVE MAJOR TOP 10 SOCIAL MEDIA QUESTIONS MARKETERS WANT USE OF SOCIAL MEDIA WEEKLY TIME COMMITMENT FOR SOCIAL MEDIA BENEFITS OF SOCIAL MEDIA COMMONLY USED SOCIAL MEDIA HOW WILL MARKETERS CHANGE THEIR FUTURE SOCIAL MEDIA ACTIVITIES .24 SOCIAL MEDIA TOOLS MARKETERS WANT TO LEARN MORE SOCIAL MEDIA USE OF OTHER FORMS OF HOW WILL MARKETERS CHANGE NON-SOCIAL MARKETING IN THE FUTURE .35 SURVEY PARTICIPANT ABOUT MICHAEL A. 2012 Social Media Marketing Industry Report .

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