TAILIEUCHUNG - Alignment of poultry sector actors with avian influenza control

This industry aims to produce a meat product that is both standardized and inexpensive. A standardized product is essential in the mainstream marketplace. The corporation assures this standardization of product by providing chicks with the same genetics, feed with the same nutrition, by requiring standardized production techniques and processing procedures. Control of operations along the value chain in chicken production assures not only standardization of product but allows for corporate control of expenses, labor and equipment. The system assures a cost- efficient operation at all levels of the value chain. . | z I DAt pro-poor hpai rirMI RISK REDUCTION Wb HIGHLY PATHOGENIC AVIAN INFLUENZA Controlling Avian Flu and Protecting People s Livelihoods in the Mekong Region Africa and Indonesia Alignment of poultry sector actors with avian influenza control Bernard Bett Iheanacho Okike Fred Unger Thomas Randolph ILRI A Collaborative Research Project Funded by Department for lt ll International I I Development Implemented by ILRI INSTITUTE I unftf- PRO-POOR HPAI JlrHI RISK REDUCTION wt HIGHLY PATHOGENIC AVIAN INFLUENZA Acknowledgements Supply Chain Actors DVS - 5 countries Partners - IFPRI RVF Consultants - J. Rushton and T. Wilsmore Collaborators Iwan Willyanto Fassil Kelemework Dennis Onkundi Anthony Ikpi Paa Kobina Turkson UDaI PRO-POOR HPAI JjrMI RISK REDUCTION wt HIGHLY PATHOGENIC AVIAN INFLUENZA Objective To assess the level of compliance of poultry value chain actors in backyard and smallscale broiler and layer chicken production and marketing systems with HPAI control measures - Compliance - state of being in agreement with measures are likely to be used more effectively and .

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