TAILIEUCHUNG - How to Audit Your Social Marketing Efforts

How is my brand doing with social platforms? What can we do better? Companies of all sizes are increasingly scrutinizing social marketing in an effort to improve the return on their social marketing investment. Conducting objective social marketing assessments empowers brands to stay focused, nimble and relevant. Such audits also help savvy marketing teams identify areas of untapped opportunity for traction and growth. | Social Media Marketing ji awareness social marketing software How to Audit Your Social Marketing Efforts This white paper is for marketing teams looking to assess the effectiveness of their social marketing programs. It aims to answer key social marketing strategy questions How is my brand doing with social platforms What can we do better Companies of all sizes are increasingly scrutinizing social marketing in an effort to improve the return on their social marketing investment. Conducting objective social marketing assessments empowers brands to stay focused nimble and relevant. Such audits also help savvy marketing teams identify areas of untapped opportunity for traction and growth. k____________________________________________________________________________ How to Audit Your Social Marketing Efforts from Awareness Inc Creators of the Social Marketing Hub @awarenessinc How to Audit Your Social Marketing Efforts INTRODUCTION As more brands leverage social platforms such as Twitter Facebook YouTube and Foursquare in their marketing mix savvy social marketers are asking themselves How well are we doing with social marketing How do we compare to our competition What can our social marketing teams do better This white paper will help you answer these key strategic questions. It will assist you in developing an objective assessment of your current social marketing efforts while identifying new ways to improve the return on your social marketing investment. The paper organizes this process into four steps STEP ONE Social Reach Passion Assessment STEP TWO Digital Conversations Volumes Trending Topic Analysis STEP THREE SEO Health Checks STEP FOUR Developing a Social Marketing Effectiveness Dashboard Before you continue please be advised that any objective assessment needs to be rooted in your overall organizational and marketing goals and objectives. Without the proper strategy lens you and your team may end up investing in social strategies .

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