TAILIEUCHUNG - Success Strategies for the Aesthetic Dental Practice

TSC stands for a bottom-up approach to cognition that has its basis in the claim that the evolution and development of cognition from simple to more complex processes are continuous (cf. Johnson & Rohrer 2006). The theory looks for support in the theory of biological evolution, data from developmental psychology, and analyses of the significance of the body for abstract thought by philosophers such as Dewey and Merleau-Ponty. | Linda Greenwall Cathy Jameson Success Strategies for the Aesthetic Dental Practice QUINTESSENCE PUBLISHING London Berlin Chicago Tokyo Barcelona Beijing Istanbul Milan Moscow New Delhi Paris Prague São Paulo Seoul Singapore and Warsaw Foreword Ronald E Goldstein DDS Aesthetic dentistry has become so important in the last several decades that a book which condenses all of the techniques for the business side of aesthetic dentistry is certainly needed. Written by two of the leading authorities on this important aspect of dentistry both Drs Linda Greenwall and Cathy Jameson have accumulated a tremendous amount of knowledge to condense the important information into easy to read chapters. I have worked with both authors and admire and respect their contributions to dentistry. Perhaps the real reason this book will resonate with the dental reader is that it combines the skills of an excellent dentist with the equal skills of one of dentistry s best practice administrators and coaches. The book begins where it should focusing on the individual dentist defining his or her goals for the dental practice. Without vision at the outset it is virtually impossible to make the most out of the next steps in the process of creating the ideal environment for maximum success. Next it logically proceeds to building the team and here the authors get quite specific especially in the interview process. This is an area that most dentists are hardly skilled to master but after reading this chapter they certainly will be. Frankly this chapter alone is well worth the price of the book. I found it quite interesting that the next area of discussion is marketing . after all you need to attract the type of patients you are building your practice for and so internal and external marketing are covered very well. Both treatment planning and case presentation are well thought out. Most every dentist will take away tips in these areas regardless of how well the processes are handled now. Certainly .

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