TAILIEUCHUNG - Making Event Participants More Successful with Social Media Tools

With link correlation information (CPRP) available among neighboring nodes, collective ACKs are achieved in an accumulative manner. The success of a transmis- sion to a node (defined as the coverage probability of a node) is no longer a binary (0/1) estimation, but a prob- ability value between 0 and 1. Using collective ACKs, a sender updates the coverage probability values of neigh- boring receivers whenever (i) it transmits or (ii) over- hears a rebroadcast message. To improve efficiency, a transmission is considered necessary only when the cov- erage probability of a neighboring node has not reached a certain user-desired reliability threshold. In addition to collective ACKs, we propose a dynamic forwarding technique to. | blackbaud Making Event Participants More Successful with Social Media Tools Making Event Participants More Successful with Social Media Tools Donna Wilkins President Charity Dynamics Mark C. Davis Director of Technical Solutions Blackbaud Executive Summary The popularity of social media websites like Facebook Twitter and YouTube has given rise to promising new ways for event participants to raise money online. While some industry observers still doubt the fundraising potential of these tools special event participants continue to be an exception and have shown strong fundraising success by tapping into the power of social networking. Since donors and participants now spend more time on these sites than they do reading email nonprofit organizations need to provide solutions that enable event participants to utilize these social media tools for fundraising. The following research conducted by Charity Dynamics and Blackbaud provides a more in-depth look at the growing impact of social media tools on peer-to-peer fundraising and how event participants are utilizing these online tools to more effectively support nonprofits and their missions. Event Fundraising And The Promise Of Social Media Contents Executive Event Fundraising And The Promise Of Social Facebook And Twitter As Solicitation Measuring The Impact Of Twitter On Fundraising Measuring The Impact Of Facebook On Fundraising In 1999 the innovation of personal fundraising web pages and personal email solicitations revolutionized YouTube Video the event fundraising marketplace. Since then online donations for events have grown an average of 50 Versus A Picture 6 percent annually and now account for an estimated 30 percent of most major . events see Figure 1 . The original personal web pages were Web before there was Web allowing people to build online networks around a personal fundraising goal. The recent explosion of social media namely Facebook Twitter .

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