TAILIEUCHUNG - Thiết kế trải nghiệm người dùng iphone - p 10

QUESTIONS FOR RESEARCH In addition to stating the high-level purpose and objective of the study, it’s helpful to list the questions you want to explore when you meet with participants. These questions will help formulate and guide your discussion during the user interviews. Early-stage user research questions typically focus on user needs, but the questions can also be specific to your iPhone app. Consider the purpose and objectives for an iPhone app for parents who want to capture their newborn’s special moments. Some questions you might want to ask for such an app could include these: NOTE There are often ten or. | QUESTIONS FOR RESEARCH In addition to stating the high-level purpose and objective of the study it s helpful to list the questions you want to explore when you meet with participants. These questions will help formulate and guide your discussion during the user interviews. Early-stage user research questions typically focus on user needs but the questions can also be specific to your iPhone app. Consider the purpose and objectives for an iPhone app for parents who want to capture their newborn s special moments. Some questions you might want to ask for such an app could include these NOTE What types of events do parents typically want to capture There are often ten or more high-level questions the previous questions are only an example. What kind of technology do they use What challenges do they face ROLES If you plan to share responsibilities with your colleagues spend some time clarifying the roles of each researcher. In the case of field interviews there are generally no more than four people involved the participant the interviewer the note taker and the observer videographer. If you have more than three team members their presence could overwhelm the participant and you might not get the results you re looking for. TIP Companies with larger teams may consider taking turns in the observer or videographer role. If your team has a dedicated researcher that person will typically lead the user interviews. Alternatively you should assign the task of interviewing to the team member with the best interviewing and communication skills. Here are some characteristics of skilled user interviewers Patience. Participants may take some time to describe a situation so you need someone who can sit there and patiently wait while people tell their stories. Assertiveness. Participants may go off on tangents and need to be led back to the topic. If the person strays from answering the question the interviewer needs the ability to assess the situation and get the participant back

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