TAILIEUCHUNG - The Economics of Counterfeit Trade

Product counterfeiting is a well-known problem, one that has been with us for a very long time. Trademarks go back to ancient times and where there are trade- marks counterfeiting soon follows. Recently more attention is being paid to fighting the problem. It would seem the first logical step would be to determine the size of the counterfeit market. But this is more difficult than it appears to be. First, no direct measurement of counterfeit trade can be undertaken, since by definition this is an illegal activity. Customs seizures are such a small percentage of overall trade that it is. | The Economics of Counterfeit Trade Peggy Chaudhry Alan Zimmerman The Economics of Counterfeit Trade Governments Consumers Pirates and Intellectual Property Rights Springer Dr. Peggy Chaudhry Villanova School of Business 2039 Bartley Hall 800 Lancaster Ave. Villanova PA 19085 USA Dr. Alan Zimmerman College of Staten Island-CUNY 3N234 2800 Victory Blvd. Staten Island NY 10314 USA azimmerman@ ISBN 978-3-540-77834-9 e-ISBN 978-3-540-77835-6 DOI 978-3-540-77835-6 Library of Congress Control Number 2008940287 2009 Springer-Verlag Berlin Heidelberg This work is subject to copyright. All rights are reserved whether the whole or part of the material is concerned specifically the rights of translation reprinting reuse of illustrations recitation broadcasting reproduction on microfilm or in any other way and storage in data banks. Duplication of this publication or parts thereof is permitted only under the provisions of the German Copyright Law of September 9 1965 in its current version and permission for use must always be obtained from Springer. Violations are liable for prosecution under the German Copyright Law. The use of registered names trademarks etc. in this publication does not imply even in the absence of a specific statement that such names are exempt from the relevant protective laws and regulations and therefore free for general use. Cover design WMX Design GmbH Heidelberg Germany Printed on acid-free paper 9 876 54 32 10 .

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