TAILIEUCHUNG - The Bridal Store Success Guide - Top 7 mistakes bridal stores make and how to avoid them

Consistent success in selling requires certain innate talents; training and desire alone are not enough. Putting bankers through a sales training class has never been proven to yield a permanent increase in sales productivity unless their immediate supervisor is strongly supportive of selling. Lukewarm compliance and simply going through the motions just won’t cut it; we need managers who are passionate advocates committed to this program. That’s why we start all significant sales training programs with an initial meeting with the managers of the participants; we must first impress upon them their personal responsibility for the success. | The Bridal Store Success Guide Top 7 mistakes bridal stores make and how to avoid them BridalLive Bridal Management Solutions The Bridal Store Success Guide Table of Contents Top 7 Mistakes Bridal Stores Make and How to Avoid Mistake 1 Differentiating with designer lines Avoidance Strategy 1 Private Avoidance Strategy 2 Selling the benefits of your Mistake 2 Being everything to Avoidance Strategy 1 Avoidance Strategy 1 Monitor Measure Mistake 3 Avoidance Strategy 1 Buy deep rather than broad .5 Avoidance Strategy 2 Just say No to designer Mistake 4 Not knowing their market listening to Avoidance Strategy 1 Your sales rep isn t always right about a Avoidance Strategy 2 Define your target Mistake 5 Going it Avoidance Strategy 1 Join Industry Online Avoidance Strategy 2 Attend Conferences Avoidance Strategy 3 Read Industry related business Mistake 6 Selling products not Avoidance Strategy 1 Tell a sticky Avoidance Strategy 2 Define you brand and what it stands Mistake 7 Working IN their business not ON their Avoidance Strategy 1 Pretend you re building a m Page 2 The Bridal Store Success Guide Foreword Welcome to BridalLive As a bridal salon owner myself I understand the unique challenges that we face day in and day out. Five years ago with a background in software development I began working on building a software application that would cater to the specific needs of the formal wear retailers. Over the past several years I ve studied the characteristics of both successful and failed bridal salons. Evidence suggests that failed salons have quite a few things in common In this guide I will highlight some of these failures and provide no-nonsense advice on how you can avoid them. My goal with this guide is help you .

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