TAILIEUCHUNG - 2012 Luxury Goods Worldwide Market Study (11th Edition)

In the last decade, there has been increased recognition of the importance of addressing noncommunicable diseases (NCDs). The Global Strategy on Diet, Physical Activity and Health (2) and the subsequent 2008–2013 Action Plan for the Global Strategy for the Prevention and Control of Noncommunicable Diseases (3) set out a strategy to tackle NCDs. Highlighting the importance of addressing food marketing to children was part of this plan. At the Sixtieth World Health Assembly in 2007, the Director-General of the World Health Organization (WHO) was requested to: promote responsible marketing including the development of a set of recommendations on the. | BAIN COMPANY 2012 Luxury Goods Worldwide Market Study 11th Edition Milan 15th October 2012 This information is confidential and was prepared by Bain Company solely for the use of our client it is not to be relied on by any 3rd party without Bain s prior written consent Executive Summary The global luxury goods sector has continued to soar to post-crisis heights in 2012 with its third year of double-digit growth - Globally luxury goods sales are expected to reach an estimated 212 billion with 10 percent growth versus 2011 5 percent at constant exchange rates - Accessories are the champion category for 2012. Sales of leather goods and shoes combined are up by 14 percent - Overall luxury in categories including luxury cars wine and spirits hotels in-home and out-of-home food home furnishings and yachts are up nine percent over 2011 to an estimated 750 billion Chinese consumers have enormous impact at home and abroad - One-in-four global luxury consumers are now Chinese - At 27 billion Greater China Mainland Hong Kong and Macau has bypassed Japan as the luxury sector s second market behind the United States - Chinese consumers now make half of the luxury purchases in all of Asia and nearly one third of those in Europe The luxury formula is changing more quickly than ever - New channels are gaining ground. Ecommerce is growing at 25 percent and off-price . discount outlets at 30 percent - Luxury is shifting away from apparel. For the first time this year leather goods and shoes are the largest piece of the market - Tourism and luxury spending have become tightly intertwined. Tourists now account for 40 percent of global luxury spending - Men are steadily gaining share globally. They now make 41 percent of luxury purchases up from 35 percent in 1995 aTJ ỉz COMPANY 49 AJtagamma _ Luxury consumption spans several categories Fondazione Altaganima BAIN COMPANY 0

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