TAILIEUCHUNG - How To Close every sale By Joe Girard and roBerT l. sHook

The good news for increasing wine sales in the casual dining segment is that the US is presently enjoying the highest per capita wine consumption in twenty years and that the large segment of young adults (20 to 29 year olds) are showing a real interest in wine. The challenges are that core wine drinkers make up only percent of the overall adult population and that marginal wine drinkers need to be convinced to drink wine more frequently and to choose wine over beer or spirits. It is the marginal wine drinker that is most likely to. | GET MOTIVATED SEMINARS PRESENTS GET MOTIVATED - SUCCESS SUMMARIE s- VOLUME 75 NUMBER 87 For Leaders and Achievers Who Want the Facts. FAST HOW TO CLOSE EVERY SALE BY JOE GIRARD AND ROBERT L. SHOOK INTRODUCTION Power Points from Peter Lowe Henry B. Wilson said He who finds diamonds must grapple in mud and mire because diamonds are not found in polished stones. They are made Sales is a very competitive field it draws the best and in turn demands their best. And while some people may have more natural selling ability there is no question that great salespeople are made not born. So you constantly have to work on your presentation your product knowledge and your close. Joe Girard was the number one automobile salesperson in the world for fifteen straight years and when he speaks all of us in sales need to listen. So as you read this summary I hope that you ll particularly note that THE NET NET Closing a sale is the stage in the selling process where salespeople meet the greatest difficulty. Joe Girard walks the reader through fundamental selling principles and experience-based insights guaranteed to help the reader sell any product or service. These principles are grounded on an important rule becoming a successful salesperson requires learning how to sell yourself first. This is because buyers buy into the seller initially before they do the product or service. About the Author You are your company s number-one product. No sale happens without you regardless of the inherent strength of your product. So look the part act the part and prepare for the part. Although people are repelled by cockiness they are attracted to winsome confidence. Field-Tested Can t-Lose Techniques to Win Lifetime Customers and Make Every Sale Stick JOE GIRARD is one of those rare creatures a highly motivated man who can communicate his inspiration and attitudes to others. For 12 straight years Joe sold more cars and trucks than any other salesperson. More as an individual than most dealers sell

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