TAILIEUCHUNG - Marketing Food to Children: the Global Regulatory Environment

Since the 1980s, the food and beverage industry has made children and adolescents the targets of intense and specialized food marketing and advertising efforts. The proliferation of electronic media, the deregulation of and declining support for public service advertising, and the booming economy of the 1990s all contributed to the transformation of children into a consumer group (Packaged Facts, 2000). In addition, the overabundance of certain foods in the . food supply (such as corn and grains) along with decreased food production costs, allows food. | Marketing Food to Children the Global Regulatory Environment WHO Library Cataloguing-in-Publication Data Hawkes Corinna. Marketing food to children the global regulatory environment by Corinna Hawkes. - legislation 2. Child supply - legislation Food - trends literature . ISBN 92 4 159157 9 NLM classification WA 697 World Health Organization 2004 All rights reserved. Publications of the World Health Organization can be obtained from Marketing and Dissemination World Health Organization 20 Avenue Appia 1211 Geneva 27 Switzerland tel 41 22 791 2476 fax 41 22 791 4857 email bookorders@ . Requests for permission to reproduce or translate WHO publications - whether for sale or for noncommercial distribution - should be addressed to Publications at the above address fax 41 22 791 4806 email permissions@ . The designations employed and the presentation of the material in this publication do not imply the expression of any opinion whatsoever on the part of the World Health Organization concerning the legal status of any country territory city or area or of its authorities or concerning the delimitation of its frontiers or boundaries. Dotted lines on maps represent approximate border lines for which there may not yet be full agreement. The mention of specific companies or of certain manufacturers products does not imply that they are endorsed or recommended by the World Health Organization in preference to others of a similar nature that are not mentioned. Errors and omissions excepted the names of proprietary products are distinguished by initial capital letters. The World Health Organization does not warrant that the information contained in this publication is complete and correct and shall not be liable for any damages incurred as a result of its use. The named author alone is responsible for the views expressed in this publication. Cover design and layout James Elrington. Printed in Switzerland. Marketing .

• Marketing - Bán hàng
• Increased role of civil society
• Environment for development
• Poverty and inequity
• Harnessing opportunities
• Integrated approach
• Cooperation at multiple levels