TAILIEUCHUNG - THE IMPACT OF CULTURAL EVENTS ON THE CINEMA AND TOURISM IN A COMMUNITY, BUSAN

Planning any event is difficult. Planning for the potential risks and hazards associated with an event is even more difficult but essential to the event’s success. If you want those who attend an event to have positive memories of it, you need to keep several things in mind. This chapter covers the issues that you should address in the very early stages of planning or even when you are discussing promoting or sponsoring such an event. Before you schedule the event, you should consider the scope of the event or mass gathering, the risks to spectators. | THE IMPACT OF CULTURAL EVENTS ON THE CINEMA AND TOURISM IN A COMMUNITY BUSAN BUSAN S ALTERNATIVE INDUSTRY TO THE CINEMA AND TOURISM INDUSTRY AFTER THE PUSAN INTERNATIONAL FILM FESTIVAL PIFF by Hyun Jin Kwon A Research Paper Submitted in Partial Fulfillment of the Requirement for the Master of Science Degree With a Major in Hospitality and Tourism Approved 3 Semester Credits Thesis Advisor Teresa M. Schulz MS. The Graduate College University of Wisconsin-Stout December 2002 i The Graduate College University of Wisconsin-Stout Menomonie Wisconsin 54751 ABSTRACT _Kwon_Hyun-Jin writer Last Name First Name The Impact of Cultural events on the Cinema and Tourism in a Community Busan Busan s Title alternative industry to the cinema and tourism industry after the Pusan International Film Festival Hospitality and TourismTeresa SchulzAugust 2002 75__ Graduate Major Research Advisor Month Year No. of pages Publication Manual of the American Psychological Association Name of Style Manual Used in this Study An event is the most exciting and fastest growing industry related to leisure. Events can be viewed as part of the new wave of alternative tourism. This is the reason that tourism organizations in many countries actively promote events. An event induces tourists to participate. It makes them stay longer in the area which has held the event. An event generates jobs for the residents. The residents would need to develop an infrastructure to provide the many needed facilities. This study researched the economic impact of the Pusan International Film Festival PIFF on the tourism and cinema industry in Busan South Korea. The festival was developed with attractive characteristics as a cultural event. The finding of this study supports the positive economic impact development of the cinema and tourism industries and the attitude of residents before and after PIFF in Busan. ii Key .

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