TAILIEUCHUNG - THE TOURISM PRODUCT

Our model might be a useful instrument for both academics and practitioners who want to better understand consumer behavior; it may also serve as a basis to successfully create, market and monitor luxury brands or products in a cross- cultural context. Even if the world of luxury products is not homogeneous, we believe that the underlying consumer motives and desires transcend national boundaries in a structure that derives from the individual‘s situation and the luxury value dimensions. Our multi-dimensional model integrates these consumers‘ value perceptions from different perspectives. Encompassing cognitive and emotional dimensions, it might already lead to a better. | Pergamon Annals of Tourism Research Vol. 21 No. 3 pp. 582-595 1994 Copyright 1994 Elsevier Science Ltd Printed in the USA. All rights reserved 0160-7383 94 .00 0160-7383 93 E0032-9 THE TOURISM PRODUCT Stephen L. J. Smith University of Waterloo Canada Abstract An industry is characterized by a generic product and production process. For tourism to be considered an industry it is necessary to show that such a generic product and process exist. This paper argues that they do exist and presents a model that describes the product as consisting of five elements the physical plant service hospitality freedom of choice and involvement. The generic production begins with raw inputs progresses through intermediate inputs and outputs to final outputs or the tourist s experience. The model is a potentially important contribution in the debate about tourism as an industry it also formalizes the intuitive notion of many authors that tourism products are fundamentally experiences. Keywords product industry supply side production processes economics of tourism definition. Résumé Tourisme le produit. Une Industrie se caractérise par un produit et un processus de production génériques. Pour que le tourisme soit considéré une Industrie il faut demontrer qu il existe un produit et un processus génériques. L article soutient que ces deux elements existent bien pour le tourisme. Le produit comprend cinq elements bâtiments et materiel service hospitaỉité liberté de choix et engagement. La production commence par des consommations brutes et progresse par des échanges économiques intermédiaires jusqu au point final de production c est-a-dire I experience du touriste. Le modele pourrait bien etre une contribution impor-tante au débat du tourisme somme Industrie il formalise aussi 1 idée intuitive que les produits du tourisme sont en comme des experiences. Mots-clés produit Industrie offre processus de production côté économique du tourisme definition. INTRODUCTION Product development .

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