TAILIEUCHUNG - Head Office Northwest Development Agency Renaissance House PO Box 37

Tham khảo sách 'head office northwest development agency renaissance house po box 37', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | northwest development agency a brand for Head Office Northwest Development Agency Renaissance House PO Box 37 Centre Park Warrington WA1 1XB Tel 01925 400100 Fax 01925 400400 our region INVESTING IN englandsnorthwest Printed on Zanders Mega Matt which is 50 recycled and de-inked fibres and 50 totally chlorine free virgin pulp from a sustainable managed forest. LF03 03 englandsnorthwest englandsnorthwest Contents protecting the brand 12 regional values 02 applying the brand 14 the brand mark 04 using imagery 18 the brand voice 06 make it work for you 20 using the brand 08 master artwork CD 21 This brand is your brand The England s Northwest brand is designed for everyone who wants to promote or endorse their own part of England s Northwest from the world famous brands of the region to your own local areas attractions and cultural or business activities. The England s Northwest brand has been created by the Northwest Development Agency NWDA and members of the Regional Marketing Forum. The brand is a unique stand-alone mark designed for a region that is working together to promote the best of the Northwest to the rest of the UK and overseas. It is also intended to create a sense of regional identity and pride for the people who live and work here. It is important to remember that the England s Northwest brand does not represent an organisation it belongs to everyone who has something positive to say about our region. This guide sets out the main elements of the brand with some examples and guidelines to help you use it as a creative communications tool. The enclosed CD contains all the master artwork you will need. Use it with pride. regional values competitive open surprising The England s Northwest mark provides a geographic locator as well as a representation of the values that underpin the region as a vibrant and contemporary place to live and work. regional brand essence revolution To recognise and celebrate the .

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