TAILIEUCHUNG - International Marketing Management

The objective of this course is to give participants a good perspective of what International Marketing Management is about. This discipline did evolve a lot over the last years, even each month there are some new trends influencing international exchanges. | Marianne Claes Copyright M. Claes 2008 BRIEF CONTENT I- Introduction 1. Course objectives Pg 1 1 theory and practice should be applicable to all situation from small entrepreneur to large companies apply following process prepare - get information - analyse - decide - implement - control - adapt 2. History and background 2 why should a company sell outside its territory 3. Company stages 3 domestic - export - international - global II- Select a country and a region 5 1. Trade Agreements 5 Depth of the agreements - key existing agreements and discussion 2. Macro economic environment 15 Economy - Political and legal background - Socio-cultural environment - Big Mac Index 3. Micro economic environment 25 Market size - diffusion of innovation - opportunistic vs. systematic approach -summary model III- Information gathering and market research 28 1. From surveillance mode to search mode 28 2. Primary and secondary research hard and soft data 29 3. Sources official business - syndicated specific 31 4. Competitive Intelligence Porter s 5 forces to analyse and Information technology 33 IV- Choose an entry strategy 36 1. Exporting indirect and direct 36 2. Licensing and Franchising 39 3. Foreign direct investment including mergers acquisitions 42 V- Strategic processes and tools 48 1. Segmentation and positioning 48 2. Product and service strategies standardize versus customize 54 3. Pricing strategies and tactics 59 4. Channels and distribution strategies 66 5. International communications 72 VI- Marketing organization and control systems 82 1. Global company philosophy and structure - the virtual organization 82 2. Global planning and control - key KPI s 83 VII- International Protection of brands 87 1. Inventing and creating a brand - what s in a name 87 2. Trademark registration 90 3. Protection and enforcement of Global Brands 96 Bibliography 102 List of tables 104 Exhibit Ann. a DETAILED PLAN I. Introduction 1. Course Objective a- Thinking process b- Pragmatic approach

• Internet Marketing
• Course objectives
• marketing quốc tế
• Thinking process
• Gather Information
• Analyse
• Implement
• Lectures Marketing management
• Marketing management
• Basic marketing
• Marketing research
• Course materials
• Course assessment
• Course plan
• Course Schedule
• Assessment
• Learning Resources
• Required Softwares
• Discussion
• analysis
• objectives
• course scope
• analysis skill
• phenomenon
• relationship
• workshopI
• oca 10g
• oracle
• database
• dba
• cơ sở dữ liệu
• Lab Implement inter VLAN routing
• Implement inter VLAN routing
• Inter VLAN routing
• Verify router based inter VLAN routing
• CEF details
• Microsoft SQL Server 2008
• Business Intelligence Development
• Maintenance Objective
• sOLutiOn Implement
• Implement package logic
• LAN Switching
• LAN Wireless
• Implement VTP
• Switched network
• VTP Pruning
• VTP advertisements
• Implement Spanning Tree Protocols
• Converged Switched Network
• STP algorithm
• VLAN spanning
• Implementing IP Routing
• Lecture CCNP Route
• Implement Path Control
• Path Control Network
• Cisco IOS IP SLAs
• Policy Based Routing
• Tạo chí tin học
• Điều khiển học
• A new method to implement AFij
• Riffserv networks
• Kiến trúc dịch vụ
• Mạng dịch vụ
• Vietnam Journal of Mechanics
• An object oriented design method
• Implement the mechatronic system control
• Using hybrid automata and real time uml
• Real Time Unified Modeling Language
• Design the control parts of mechatronic systems
• Effectively gather their structure and behaviour
• Journal of computer science and information technology
• The quadratic entropy approach
• Implement the ID3 decision tree algorithm
• The Shannon entropy formula
• The traditional ID3 implementation
• Paddy wheat
• C language
• Paddy wheat cropping system
• Select suitable tractor implement system
• Computer program
• Decision support system
• Matching tractor
• Implement system
• Decision support system for matching tractor
• Tractor models ranging
• Lab Observe STP topology changes
• Observe STP topology changes
• Implement RSTP
• Verify rapid spanning tree
• Configure basic device settings
• công nghệ máy tính
• phần mềm
• kỹ thuật lập trình
• lập trình
• dữ liệu
• Implement the Methods
• ADC
• Krone
• Cable
• công nghệ thông tin
• phần cứng
• quản trị mạng
• tin học văn phòng
• quản trị kinh doanh
• chính sách kinh tế
• dự án nông nghiệp
• kỹ thuật nông lâm
• trồng trọt chăn nuôi
• kinh doanh nông nghiệp
• Beta Exposures
• inexpensive implement
• physical training
• Medicine bal
• Molecular Detection
• Characterization
• Modern Data Access
• Enterprise Java
• Implement JPA
• Spring Data
• the performance of Redis
• Virulence Associated
• Worthington College
• young Kentuckian
• medical regulation
• proactively introducing
• Vitrification Technique
• New Possibilities
• Gamete Low
• Vitrification
• Canadian Experience
• Lethal Osmotic
• attracting large
• strategies aimed
• new firm locations
• existing enterprises
• Specifically
• employment impact