TAILIEUCHUNG - Advertising_in_the_News

The rise of commercialism poses many challenges to the integrity of the South African media in the post-1994 era. To maintain profitability, many publications have developed a range of strategies to attract advertising, in particular, developing the content that advertisers most desire – content that creates what Herman and Chomsky called a ‘buying mood’ for their products. These include niched supplements, special sections and advertorial pages (surveys) as well as a new trend in paid-for content in the South African print media, identified in this study: the development of a ‘third arm’ | ADVERTISING IN The news Free download from ADRIAN HADLAND LESLEY COWLING BATE FELIX 1 PAID-FOR CONTENT AND THE SOUTH AFRICAN PRINT MEDIA HSRC PRESS Free download from Compiled by the Society Culture and Identity Research Programme of the Human Sciences Research Council in association with the Media Observatory research arm of Wits Journalism Published by HSRC Press Private Bag X9182 Cape Town 8000 South Africa First published 2007 ISBN 978-07969-2183-3 2007 Human Sciences Research Council Copy edited by David Merrington Typeset by Robin Taylor Cover design by Jenny Frost Print management by comPress Distributed in Africa by Blue Weaver Tel 27 0 21 701 4477 Fax 27 0 21 701 7302 Distributed in Europe and the United Kingdom by Eurospan Distribution Services EDS 3 Henrietta Street Covent Garden London WC2E 8LU United Kingdom Tel 44 0 20 7240 0856 Fax 44 0 20 7379 0609 bookstore Distributed in North America by Independent Publishers Group IPG Call toll-free 800 888 4741 Fax 1 312 337 5985 contents Free download from List of tables and figures iv Acknowledgements v Abbreviations and acronyms vi 1 Introduction I 2 Literature review 5 3 The South African context 13 4 Methodology 17 5 Case studies 19 6 Focus GROUPS 47 7 Interviews with magazine managers 51 8 Regulation 57 9 Conclusion 63 References .

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