TAILIEUCHUNG - The 2011 State of Inbound Marketing

One of the “Four P’s of Marketing,” product refers to the desired behavior and associated benefits you are asking the audience to do, and tangible objects or services that support or facilitate behavior change. Examples of the former include receiving a winter flu vaccine, with the benefit that you are more likely to be able to spend holidays with your family and not in the hospital; or exercising a certain amount, with the benefit that you feel more energetic and in control of your life. Examples of the latter include a journal to plan and track weekly exercise activities, or a hotline that parents can call. | The 2011 State of Inbound Marketing February 2011 Tweet This HubSpjit THE STATE OF INBOUND MARKETING Contents The State of Marketing Costs Inbound Channels Convert Leads into What s Important to Marketers .13 Conclusion and Additional 2 THE STATE OF INBOUND MARKETING HubSpjSt Introduction Summary This report is based on a January 2011 survey of 644 professionals familiar with their business marketing The key takeaways are Inbound marketing channels are maintaining their low-cost advantage Inbound marketing-dominated organizations experience a cost per lead 62 lower than outbound marketing-dominated organizations. The gap between spending on inbound vs. outbound continues to widen In 2009 inbound marketing had a 9 greater share of the lead generation budget in 2011 its share was 17 greater. Blogs and social media channels are generating real customers 57 of companies using blogs reported that they acquired customers from leads generated directly from their blog. More and more business are blogging Businesses are now in the minority if they do not blog. From 2009 to 2011 the percentage of businesses with a blog grew from 48 to 65 . Businesses are increasingly aware their blog is highly valuable 85 of businesses rated their company blogs as useful important or critical a whopping 27 rated their company blog as critical to their business. Overview of Inbound Marketing This report is designed to help businesses and marketers understand the current usage and results of inbound marketing. Inbound marketing is a set of marketing strategies and techniques focused on pulling relevant prospects and customers towards a business and its products. Inbound marketing is becoming widely accepted because it complements the way buyers make purchasing decisions today they are using the Internet to learn about the products and services that best meet their needs. Inbound marketers .

• Marketing - Bán hàng
• Harnessing opportunities
• Integrated approach
• Cooperation at multiple levels
• Endowment opportunities
• atmospheric resources
• realizing opportunities
• Increased role of civil society
• Environment for development
• Poverty and inequity
• organ donation
• donors includes
• direct reimbursement