TAILIEUCHUNG - Analysing Social Networks Via the Internet

Social network analysis is a rapidly expanding interdisciplinary paradigm , much of which is taking place with online data. As such, some concepts will only be addressed superficially, while others (such as positions, p* models and multilevel analysis) will be excluded entirely. The goal is to facilitate enough network literacy to begin a research project rather than provide a complete end-to-end solution. Social network analysis has emerged in the past half-century as a compelling complement to the standard toolkit of social science researchers. At its foundation is a belief that explanations for social organization are not to be found in innate drives or abstract forces. Instead we can look to the structure. | Analysing Social Networks Via the Internet Bernie Hogan I. INTRODUCTION THe purpose of this article is to introduce the reader to the history concepts measures and methods of social network analysis as applied to online information spaces. This is done through description as well as a sustained example using the online social news site . Social network analysis is a rapidly expanding interdisciplinary paradigm much of which is taking place with online data. As such some concepts will only be addressed superficially while others such as positions p models and multilevel analysis will be excluded entirely. The goal is to facilitate enough network literacy to begin a research project rather than provide a complete end-to-end solution. Social network analysis has emerged in the past half-century as a compelling complement to the standard toolkit of social science researchers. At its foundation is a belief that explanations for social organization are not to be found in innate drives or abstract forces. Instead we can look to the structure of relationships that constrain and enable interaction Wellman 1988 alongside the behaviors of agents that reproduce and alter these structures Emirbayer Mische 1998 . While this paradigm has been applied to fields as diverse as sexual contacts among adolescents Bearman Moody Stovel 2004 and intravenous drug users Koester Glanz Baron 2005 social network analysis is particularly well suited to understanding online interaction. There are two key facts about online interaction that make it particularly amenable to social network analysis - the nature of online interaction and the nature of digital information. Online interaction is almost always social network-oriented. At its simplest social networks refer to a series of nodes such as people organizations or web pages and the specific links between two of these nodes. Hypertext such as the World Wide Web is an unstructured series of pages and links between pages. Communication .

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