TAILIEUCHUNG - 7 Steps to Small Business Marketing Success

While this may be hard for some business owners to come grips with, like those who feel that “marketing is a strange form of creative voodoo thinking,” marketing is not only a system—it may be the most important system in any business. To understand how to approach marketing for a business, it may be helpful to understand the Duct Tape Marketing System de!nition of marketing. Marketing is getting someone who has a need to know, like and trust you. One could argue about what “like” or “trust” is in any given industry, but now more than ever, this de!nition gets at the heart of the game. Here are. | 7 Steps to Small Business Marketing Success Written by John Jantsch í OU car auttwrd ducttapemarketing ducttape 7 Steps to Small Business Marketing Success Written by John Jantsch Practiced effectively marketing is simply a system. While this may be hard for some business owners to come grips with like those who feel that marketing is a strange form of creative voodoo thinking marketing is not only a system it may be the most important system in any business. To understand how to approach marketing for a business it may be helpful to understand the Duct Tape Marketing System definition of marketing. Marketing is getting someone who has a need to know like and trust you. One could argue about what like or trust is in any given industry but now more than ever this definition gets at the heart of the game. Here are the 7 core steps that make up the simple effective and affordable Duct Tape Marketing System. Businesses that appreciate and implement this approach to marketing grow in a consistent and predictable manner. - John Jantsch Duct Tape Marketing 2 Table of Contents Step 1 Strategy Before Step 2 The Marketing Hourglass .9 Step 3 Publish Educational Step 4 Create a Total Web Step 5 Operate a Lead Generation Step 6 Make Selling a Step 7 Living By the About

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