TAILIEUCHUNG - Natural & Organic Products: “Market Intelligence for Business Owners”

Organic is the one of the fastest growing agricultural markets due to consumer’s increased concern about their own health, the environment, and the reported crises and emergencies worldwide on food safety and environmental issues in recent decades. It has now became an alternative for an increasing number of consumers that are worried about the presence of chemicals residues and the negatives consequences on the environmental caused by chemical intensive production methods. To explore the potential market for customers, it is important to know how consumers relate issues of food quality and food system. . | Natural Organic Products Coverage Report Market Intelligence for Business Owners Q2 2012 I Capstone Partners Investment Banking Advisors BOSTON CHICAGO LOS ANGELES PHILADELPHIA Natural Organic Products Coverage Report CAPSTONE PARTNERS LLC 176 Federal Street 3rd Floor Boston MA 02110 MERGER ACQUISITION TRENDS An attractive category within the consumer staples industry the natural organic products sector is experiencing strong M A activity as is the industry as a whole. An estimated 366 consumer staples transactions were reported closed in 2011. This number is about equal to the deal count of 2010. The following chart shows that the consumer staples industry s M A activity has largely recovered from the recessionary decline of 2009 and is again experiencing a healthy climate. Kevin Jolley Managing Director 617 619-3330 kjolley@ Dan Schultz Associate 617 619-3368 dschultz@ Consumer Staples Transactions Source Capital IQ Natural organic products companies are enjoying a unique market era. The industry has matured enough to provide a stable return for investors but is still young enough to enjoy double-digit growth. As a result conventional food personal care and household goods companies are looking to make acquisitions into this high growth and higher margin arena. These companies realize that the natural category is cannibalizing sales of traditional products and they are compelled to include these high-performing items in their product offerings. Once an acquisition is made the larger consumer products companies use their highly efficient systems to manufacture market distribute or retail the natural organic products. These conventional marketers have deep pockets and they utilize superior product development capabilities established distribution networks and massive marketing and advertising budgets to fast track their products. As a result of acquisitions by such major marketers the new reality for private .

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