TAILIEUCHUNG - An e-Business Model Ontology for Modeling e-Business

Get an introduction to the goals, processes and operations of business enterprises in the United States. Your focus is on the functions that a company—whether a multinational corporation or a corner grocery store— must manage effectively to be successful. You also study the legal environment in which businesses operate and the importance of business ethics and corporate citizenship. Applied Economics for Business Welcome to the study of microeconomics, including the theory of supply and demand and the use of that theory to explain market functions. Get an introduction to different market structures and their relationship to market performance and eff iciency. Explore topics. | 15th Bled Electronic Commerce Conference e-Reality Constructing the e-Economy Bled Slovenia June 17 - 19 2002 An e-Business Model Ontology for Modeling e-Business Alexander Osterwalder Ecole des HEC Université de Lausanne 1015 Lausanne Tel 41 21 Fax 41 21 Yves Pigneur Ecole des HEC Université de Lausanne 1015 Lausanne Tel 41 21 Fax 41 21 Abstract After explaining why business executives and academics should consider thinking about a rigorous approach to e-business models we introduce a new e-Business Model Ontology. Using the concept of business models can help companies understand communicate and share change measure simulate and learn more about the different aspects of e-business in their firm. The generic e-Business Model Ontology a rigorous definition of the e-business issues and their interdependencies in a company s business model which we outline in this paper is the foundation for the development of various useful tools for e-business management and IS Requirements Engineering. The e-Business Model Ontology is based on an extensive literature review and describes the logic of a business system for creating value in the Internet era. It is composed of four main pillars which are Product Innovation Infrastructure Management Customer Relationship and Financial Aspects. These elements are then further decomposed. 1. Introduction After the burst of the .com stock market bubble in 2000 2001 the term e-business model might provoke yawning. Wrongly as we show in this paper. Admittedly consultants executives academics and journalists have abusively used the term and rarely given an explanation of what they really meant be talking about e-business models. This has undermined and discredited the concept. But in our opinion it merits a closer inspection by academics and executives. We think that rigorously defined e-business models can help companies implement their .

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