TAILIEUCHUNG - Click Here: The State of Online Advertising - New insights into the beliefs of consumers and professional marketers

In addition, the survey looked at the use of third-party cookies1 by commercial web sites. Although FTC noted improvement over previous surveys, it nonetheless concluded that the on-line industry’s self-regulatory initiatives were falling short. As a result, a majority of the FTC commissioners, based on a 3 to 2 vote, recommended legislation to require commercial web sites not already covered by the Children's Online Privacy Protection Act (COPPA)2 to implement the four fair information principles. While the FTC’s fair information principles address Internet privacy issues in the commercial sector, federal web sites are governed by specific laws designed to protect individuals’ privacy when agencies collect personal information. The. | Click Here The State of Online Advertising New insights into the beliefs of consumers and professional marketers October 2012 Adobe Methodology Research firm Edelman Berland conducted an online survey of 1 250 adults 18 years or older including 1 000 general population and 250 Marketing Decision Makers each in the . Interviewing took place from October 8th -16th 2012. The margin of sampling error at the 95 confidence level is as follows . n 1 000 MOE 3 . n 250 MOE 6 Additionally this survey will be fielded in the following countries UK Japan China The data set for each country is nationally representative of the population of that country. 2012 Adobe Systems Incorporated. All rights reserved. Click Here Study October 2012 2 Summary of Key Findings 1 Print magazines and while watching a favorite TV show are the two most preferred places to look at an ad 2 Majority of respondents use social media over half have liked on behalf of their favorite brands but also wish there was a dislike button for social media 3 68 of consumers find online ads annoying and distracting and 54 say online banner ads don t work 4 Likes get attention encourage consumers to check out a product but doesn t translate to sales 5 44 of consumers feel advertising works better on women than men 6 Consumers and marketing professionals agree that marketing is valued strategic to business and paramount to driving sales 7 Professional advertising is the most effective form of advertising 27 of marketers believe that user-generated content is the most popular form of online advertising 8 Advertising Marketing professionals considered in the bottom professions among consumers - along with actors and dancers not highly regarded by marketing professionals either 9 Most marketing is a bunch of . 53 agree 2012 Adobe Systems Incorporated. All rights reserved. Click Here Study October 2012

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