TAILIEUCHUNG - How to Speak So People Will Listen: Tips for better verbal presentations

Joe, a conscientious, informed planner, always gets his reports in before they’re due. His presentations sound like commodities futures reports, and his audience looks half asleep. Frank, also a planner, hands in reports at the last minute, and they’re not always complete. But when he speaks, people listen. He sounds as though he knows what he’s talking about. Clearly, Frank has an edge when it comes to plum assignments and even promotion. His advantage is the ability to make highly effective presentations to public officials, citizens, peers, and businesses | How to Speak So People Will Listen Tips for better verbal presentations. By Pauline Gravier From Planning December 1992 Joe a conscientious informed planner always gets his reports in before they re due. His presentations sound like commodities futures reports and his audience looks half asleep. Frank also a planner hands in reports at the last minute and they re not always complete. But when he speaks people listen. He sounds as though he knows what he s talking about. Clearly Frank has an edge when it comes to plum assignments and even promotion. His advantage is the ability to make highly effective presentations to public officials citizens peers and businesses. However he didn t necessarily start out that way. In 26 years of coaching thousands of people to be successful presenters we ve heard this said many times Some people are just natural speakers. And it s true that some people are natural speakers just as others are natural tennis players or singers. But anyone can develop these skills. Even fear that paralyzes many of us when we must speak before a group can be transformed into increased energy and used to great advantage. The secret lies in a simple formula A P C Awareness of proven techniques plus frequent practice equals consistent control. These are the steps to success. Be prepared First you must decide where you are going. That means knowing who your audience will be - concerned citizens or city council members. Then think about what they want to know - how the proposed plan impacts their neighborhood or what kind of tax base expansion can be projected. The next step is to clarify your goal. Do you want to reassure the citizens or do you want to communicate data about the project to the city council Let s assume you re a planner for a coal company that is seeking a permit for a strip mine in a rural area. Citizens are concerned about the mine s environmental impact. The company eventually intends to restore the sire as parkland. If you talk only .

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