TAILIEUCHUNG - Industry Analysis Written by Christopher Frost

Background Like a modern day Hewlett Packard, Android Inc. began as a true start-up firm. It was founded in late 2003 by Andy Rubin, a co-founder of Danger, with three former communications executives (Android, 2011). Rubin had scored a modest success the previous year with the TMobile Sidekick. As a follow up, Rubin wanted to develop a platform that could be used in mobile devices. The four members worked in secret until Google acquired the company in August 2005 (Android, 2011). This made Android a fully-owned subsidiary of Google and led to speculation that Google was planning to make its. | Android Inc. - A Brief 2011 Industry Analysis Written by Christopher Frost Patricia Brown Amanda Cabrera Edited by Cristina Miklas Sarah Caldwell Background Like a modern day Hewlett Packard Android Inc. began as a true start-up firm. It was founded in late 2003 by Andy Rubin a co-founder of Danger with three former communications executives Android 2011 . Rubin had scored a modest success the previous year with the T-Mobile Sidekick. As a follow up Rubin wanted to develop a platform that could be used in mobile devices. The four members worked in secret until Google acquired the company in August 2005 Android 2011 . This made Android a fully-owned subsidiary of Google and led to speculation that Google was planning to make its own phone. While Google was quietly buying up phone-related patents Apple launched the iPhone with AT T and made history. After a long wait this prompted Google and 34 other companies to form the Open Handset Alliance Android 2011 . The stated intention was to develop open standards for mobile devices however the real purpose was for all of the jilted bridesmaids to develop a challenger to Apple s successful iPhone. It brought in hardware vendors like HTC and Samsung along with telecom providers like T-Mobile and Sprint. Google s contribution was the open-source Android platform which it provided to everyone free of charge. A year later the first Android phone the T-Mobile G1 hit the market. STEEP Analysis Technical Both Apple s iOS and Android s platform were developed from UNIX however Apple s operating system is proprietary. Apple only licenses iOS for use with Apple hardware like the iPhone or iPad and it tightly controls anything that goes out with Apple s logo. In contrast Android has been freely distributed to vendors and is an open-source platform. Android provides the source code and SDK or instructions to developers so anyone can modify or change the operating system however they want. This openness has been Android s greatest .

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