TAILIEUCHUNG - How To Coordinate A Campaign For Change

Developing a Campaign Strategy - Establish your mission statement Set yourself winnable goals Access if your goals are SMART Utilise Campaign Mapping Understand the strengths and weaknesses of your campaign Internal and External Support Campaign Communication - Engage your target audience, the public. Write and Deliver a successful speech Campaign Marketing – The importance of marketing Marketing theory – Principles of Marketing and Campaign Marketing What’s in a word? Framing the Argument This chapter will then enable you to: Put the theory into practise Analyse successful marketing. | How To Coordinate A Campaign For Change How To Coordinate A Campaign For Change Utilising political parties by Morys Ireland - Introduction - Conclusion - Chapter Two Developing a Campaign Strategy - Establish your mission statement Set yourself winnable goals Access if your goals are SMART Utilise Campaign Mapping Understand the strengths and weaknesses of your campaign Internal and External Support Chapter Three Campaign Communication - Engage your target audience the public. Write and Deliver a successful speech Chapter Five Utilising the Media - Develop a media strategy Understand how to use the local regional and national media to your advantage Understand the value of News Construct a press release Chapter One Campaign Basics - What is a campaign What is the difference between campaigning and raising awareness Form and coordinate a campaign group Understand the journey of an activist Chapter Four Campaign Marketing - The importance of marketing Marketing theory - Principles of Marketing and Campaign Marketing What s in a word Framing the Argument This chapter will then enable you to Put the theory into practise Analyse successful marketing Chapter Six Organising Events - Coordinate a successful event An Action Day Hosting a debate Organising a March Demonstration or Rally Manage campaign stunts Lobby Officials Effective Petitioning Understand the law How To Coordinate A Campaign For Change Introduction Be the change you want to see in the world Mahatma Ghandi The inspiration for this book has slowly matured during my past four years coordinating campaigns and working alongside campaigning organisations both during and after my time at University. Many believe that activism and campaigning are the soul preserve of the young and the militant that to be an activist you have to hold far-fetched notions or buy into political dogma. Nothing could be further from the truth. During the past four years I have worked with a

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