TAILIEUCHUNG - Mastering Search Analytics: Measuring SEO, SEM and Site Search

Learn how to measure, test, analyze, and interpret all of your search data with a wide array of analytic tools. Gain the knowledge you need to determine the strategy’s return on investment. Ideal for search specialists, webmasters, and search marketing managers, Mastering Search Analytics shows you how to gain better traffic and more revenue through your search efforts. | Mastering SEO SEM and Site Search S5 W W. Mastering Search Analytics O REILLY8 Brent Chaters Web Analytics Search Engine Optimization Mastering Search Analytics Many companies still approach search engine optimization SEO and paid search as separate initiatives. This in-depth guide shows you how to use these programs as part of a comprehensive strategy not just to improve your site s search rankings but to attract the right people and increase your conversion rate. Learn how to measure test analyze and interpret all of your search data with a wide array of analytics tools. Gain the knowledge you need to determine the strategy s return on investment. Ideal for search specialists webmasters and search marketing managers Mastering Search Analytics shows you how to gain better traffic and more revenue through your search efforts. Focus on conversion and usability not on driving larger volumes of traffic Track the performance of your SEO and paid search keywords Apply techniques to monitor what your competitors are doing Understand the differences between mobile and desktop search Learn how social media impacts your search rankings and results Audit your site for problems that can affect users and search spiders Create dashboards and expanded reports for all of your search activities Brent Chaters a Senior Leader of SapientNitro s Analytics and Search practice currently works with many Fortune 500 companies and executives to help them better understand and improve their search and marketing strategies. Search optimization is part science andpart art but wholly measurable. Brent Chaters moves beyond the basics of rankings and visits to focus on data-driven decisions across search marketing for both organic andpaid search. Ideal for executives needing to manage their search marketing teams more effectively as well as in-the-trenches SEO professionals who need to make the right decisions based on the right data to drive search marketingperformance. Jill Kocher SEO Manager

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