TAILIEUCHUNG - MASTER OF BUSINESS ADMINISTRATION (MBA) II TO IV SEMESTERS (FULL TIME) CURRICULUM AND SYLLABUS

It is the policy of the University to consider membership in organizations that would promote the advancement of education and research, enhance the professional standing of its administrative personnel, and facilitate favorable campus-community relations. It is often in the best interest of the university to consolidate payment of multiple individual membership fees into a single institutional membership. The Chancellor retains approval authority for memberships in organizations of universities and colleges and community organizations. The approval of deans and vice chancellors is required for other memberships. Authority to approve membership requests may. | AFFILIATED INSTITUTIONS ANNA UNIVERSITY CHENNAI REGULATIONS - 2009 MASTER OF BUSINESS ADMINISTRATION MBA II TO IV SEMESTERS FULL TIME CURRICULUM AND SYLLABUS SEMESTER - II Code No. Course Title L T P C BA9221 Operations Management 3 0 0 3 BA9222 Financial Management 3 0 0 3 BA9223 Marketing Management 4 0 0 4 BA9224 Human Resource Management 3 0 0 3 BA9225 Management Information System 3 0 0 3 BA9226 Applied Operations Research for Management 3 1 0 4 BA9227 Business Research Methods 3 0 0 3 BA9228 Business Application Software 0 0 4 2 BA9229 Seminar II 0 0 2 1 Total 22 1 6 26 SUMMER SEMESTER 6 WEEKS SUM MER PROJECT Project report of the Summer Project is to be submitted by the students within 30 days from the commencement of the 3rd semester. Evaluation report should be sent to the Controller of Examinations by the HOD through the Principal before the last working day of the 3rd semester. SEMESTER - III Code No. Course Title L T P C BA9209 International Business Management 3 0 0 3 BA9210 Strategic Management 3 0 0 3 Elective I 3 0 0 3 Elective II 3 0 0 3 Elective III 3 0 0 3 Elective IV 3 0 0 3 Elective V 3 0 0 3 Elective VI 3 0 0 3 BA9211 Summer Project Report 0 0 0 2 BA9212 Seminar III 0 0 2 1 Total 24 0 2 27 SEMESTER - IV Code No. Course Title L T P C BA9230 Project Work 0 0 24 12 Total 0 0 24 12 TOTAL CREDIT 26 27 12 65 1 LIST OF ELECTIVES MASTER OF BUSINESS ADMINISTRATION MBA COURSE CODE COURSE TITLE L T P C MARKETING - ELECTIVES BA9251 Brand Management 3 0 0 3 BA9252 Retail Management 3 0 0 3 BA9253 Services Marketing 3 0 0 3 BA9254 Advertising Sales Promotion 3 0 0 3 BA9255 Consumer Behaviour 3 0 0 3 BA9256 Customer Relationship Management 3 0 0 3 FINANCE - ELECTIVES BA9257 Security Analysis and Portfolio Management 3 0 0 3 BA9258 Merchant Banking and Financial Services 3 0 0 3 BA9259 International Trade Finance 3 0 0 3 BA9260 Corporate Finance 3 0 0 3 BA9261 Derivatives Management 3 0 0 3 BA9262 Strategic Investment and Financing Decisions 3 0 0 3 HUMAN .

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