TAILIEUCHUNG - The six business models for copyright infringement: A data-driven study of websites considered to be infringing copyright

exciting and stimulating experience. But it can also be intimidating as you begin your academic journey by enrolling in an undergraduate, or ‘first’, degree. An undergraduate degree from Massey’s College of Business takes three years to complete – if you study full time from February through November each year, passing every course you enrol in. Admission requirements for undergraduate degrees can be found at: IS MASSEY THE ONE? of course we’d say that! More people have opted to study at the Massey College of Business than any other business school in New Zealand. We offer top-ranking programmes giving students more choice, more. | The six business models for copyright infringement A data-driven study of websites considered to be infringing copyright A Google PRS for Music commissioned report with research conducted by BAE Systems Detica. 27th June 2012 Acknowledging contributions of data from JB P The British Recorded Music Industry THE PUBLISHERS ASSOCIATION with the assistance of department for culture media and sport 2 The six business models for copyright infringement - A data driven study of websites considered to be infringing copyright Executive summary The Six Business Models for Copyright Infringement is a segmentation driven investigation of sites that are thought by major rights holders to be significantly facilitating copyright infringement. In this study we investigate the operation of a sample of these sites to determine their characteristics. Among other things we investigate how they function how they are funded where they are hosted what kinds of content they offer and how large their user bases are. The aim of this study is to provide quantitative data to inform debate around infringement and enforcement. Although a large amount of quantitative and qualitative data has been collected in the past through consumer surveys into why people use these sites there is insufficient data-driven analysis of the sites that are considered to facilitate copyright infringement. How the data was collected For this study BAE Systems Detica collected from rights holders lists of sites that they believed to be significantly infringing copyright. These lists provided more than one thousand sites. A systematic sample of 153 sites together with publicly available information was used to build a segmentation model. The resulting segments were analysed and their characteristics were confirmed in a subsequent analysis of 104 additional sites. In contrast to previous research this analysis of the market for copyright infringement is based on a statistically significant representation of these sites.

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