TAILIEUCHUNG - Branding FOR DUMmIES

Chances are the fact that you bought this book means you have some ideas about starting a blog — and I want to get you started right away! You don’t have to memorize this book or even read it in order. Feel free to skip straight to the chapter with the information you need and come back to the beginning later. Each chapter is designed to give you easy answers and guidance, accompanied by step-by-step instructions for specific tasks. | The fun and easy way to _ bi -. bragend increase revenues Branding FOR dummies A Reference fort he- _ Rest of Us FREE eTips at Bill Chiaravalle Principal and Creative Director Brand Navigation Barbara Findlay Schenck Marketing consultant and writer Discover a dynamic system for brand creation and management Branding FOR DUMMIES by Bill Chiaravalle and Barbara Findlay Schenck 1 8 0 7 J WILEY Ị 2007 B1CENTINH1AL Wiley Publishing Inc. Branding For Dummies Published by Wiley Publishing Inc. 111 River St. Hoboken NJ 07030-5774 Copyright 2007 by Wiley Publishing Inc. Indianapolis Indiana Published simultaneously in Canada No part of this publication may be reproduced stored in a retrieval system or transmitted in any form or by any means electronic mechanical photocopying recording scanning or otherwise except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act without either the prior written permission of the Publisher or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center 222 Rosewood Drive Danvers MA 01923 978-750-8400 fax 978-646-8600. Requests to the Publisher for permission should be addressed to the Legal Department Wiley Publishing Inc. 10475 Crosspoint Blvd. Indianapolis IN 46256 317-572-3447 fax 317-572-4355 or online at http go permissions. Trademarks Wiley the Wiley Publishing logo For Dummies the Dummies Man logo A Reference for the Rest of Us The Dummies Way Dummies Daily The Fun and Easy Way and related trade dress are trademarks or registered trademarks of John Wiley Sons Inc. and or its affiliates in the United States and other countries and may not be used without written permission. All other trademarks are the property of their respective owners. Wiley Publishing Inc. is not associated with any product or vendor mentioned in this book. LIMIT OF LIABILITY DISCLAIMER OF WARRANTY THE PUBLISHER AND THE AUTHOR MAKE NO .

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