TAILIEUCHUNG - Book The Role Of Exhibitions In The Marketing Mix

The third component of the model was demonstrable results. Capitalizing on PSI’ results-based system, Roberts felt that advertising the concrete results of PSI’ interventions would increase the effectiveness of the marketing effort and len legitimacy to the cause. Results had the power to convince the target audience an stimulate fundraising, which would in turn allow PSI to do even more. In addition to promoting PSI’s work in general, publicizing the results of YouthAIDS specifically would also be important. This could directly dovetail into cause-relate marketing efforts. For example, if a YouthAIDS event had a large attendance and raise a certain sum of money, publicizing. | The Role Of Exhibitions In The Marketing Mix I. Fairs. Expositioas ARD Exhibitors A. Definitions B. Types of Exhibitions II. Historical Deuelopirert III. Berefits of Exhibitiors A. Economic Significance of Exhibitions B. Importance for Exhibiting Enterprises C. Importance for Visitors D. Outstanding Economic Functions III. IRTEGAATED EXHIBITIOR niRPKETinC A. Information Sources B. Specific Marketing Aspects II. Trade Fair Participatior A. Selection Criteria B. Exhibition Strategies and Styles C. Exhibition Targets D. Stand Impact E. Follow-Up Measures F. Risk Management III. Eualuatior of Prrticiprtior A. Importance of Evaluation B. Efficiency Assessment UH. SumiRAAB Dear visitor of this website Welcome to the online course of UFI The Role of Exhibitions in the Marketing-Mix . This online course is directed to lecturers who want to introduce the topic fairs and exhibitions to marketing and communications type classes students who want information about trade fairs as a marketing instrument and personnel of exhibiting organisations who want to learn about the benefits of participating in trade fairs. The content is structured as follows In Chapters I general information about trade fairs and the exhibition industry is presented definitions integration into the marketing mix historical background benefits of trade fairs . The essential features of the participation in trade fairs are described in Chapters IV - VI. A special focus is paid to integrated marketing and the future of the value of trade fairs and exhibitions in overall marketing strategies and action plans. The course lasts approx. six hours. It can be used free of charge. A pdf- and a powerpoint version are attached. If there are any further questions you may contact Lili Eigl UFI Communications Manager lili@ Prof. Dr. Beier University of Cooperative Education Ravensburg Germany beier@ . Authors Prof. Dr. Jorg Beier and Simon Dambock University of Cooperative Education Ravensburg .

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