TAILIEUCHUNG - THE TRUTH ABOUT BOOK MARKETING

For over 40 years, PSI has applied private sector marketing principles to public health challenges in developing nations and has had significant impact on the lives of millions. 5 PSI’s initial objective in the 1970s was to improve reproductive health using commercial marketing strategies. For its first 15 years, PSI worked primarily in family planning but gradually moved into other health areas. For instance, in 1985, it began promoting oral rehydration therapy to combat diarrheal disease in children. 6 The organization launched its first HIV prevention project in 1988. PSI added malaria prevention and safe water to its portfolio in. | THE T R U HaboutBOOK marketing JONATHANFIELDS yV Table of Contents The Truth About Book Marketing 1 Lies Damn Lies and Book Deals 2 The Great Book Advertising Death Spiral 4 Old School Book PR Down For the Count 7 Email Book Marketing Santa Claus and Amazon Bestsellers 9 Book Tours Megastores and Big Snores 11 Tribal Authors Take Charge Online 13 Case Studies Case Study Chris Brogan 16 Case Study Tamar Weinberg 17 Case Study Seth Godin 18 Case Study Gary Vaynerchuck 19 Case Study Jonathan Fields 20 Case Study Pamela Slim 22 Case Study Darren Rowse 23 Case Study Tim Ferriss 24 Case Study Leo Babauta 26 Bringing it Home Tribal Author Power 27 What Now 28 1 The Truth About Book Marketing This book marketing manifesto is being offered to you as a vehicle to Open your eyes to the massive change that s happening in the world of book marketing Bust a lot of myths expose scams and stop you from throwing thousands of dollars away Help you understand how to get the biggest advance possible or self-publish and actually make money Reveal how to mine the online world to sell a boatload of books even in this economy and Reclaim control over you career income and fate of your books. There is nothing for sale here. .just a whole lot of eye-opening information offered with the intention of empowering authors and aspiring authors with the ability to sell more books in a digital world and the knowledge to avoid wasting time and money on stuff that doesn t work FYI - If you re a publisher there s still lots of good stuff in there for you too . Check out the Table of Contents to see what s inside. Notice there s a lot of information it s actually nearly 30 pages . And as you read on you ll quickly see it s not fluff. There are a lot of real world examples spending analysis for traditional marketing approaches and case studies for next generation marketing that s selling a ton of books today. Take your time take notes and if it resonates I d be grateful if you d share .

• Marketing - Bán hàng
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