TAILIEUCHUNG - The State of Social Media Marketing Report: 7 Major Findings & In-Depth Analysis

Having already forged relationships with numerous Romanian celebrities for other accounts, Roberts was able to convince a number of them to join forces and write a song on the subject of HIV/AIDS. The song quickly became a national hit. Simultaneously, Roberts and Holscher sent a corps of peer educators dubbed the “Love Police” onto the beaches of the Black Sea to approach young people and issue fake “citations” to those not carrying condoms. The program created buzz and substantially decreased stigma and fear around condom use. As a final push, Roberts created and launched an. | The State of Social Media Marketing Report 7 Major Findings In-Depth Analysis September 2012 awareness social marketing software tej R The State of Social Media Marketing Table of Contents Letter from the CEO Foreward Major Findings 0 Key Finding 1 Key Finding 2 3 5 7 7 9 0 Key Finding 3 10 Q Key Finding 4 12 0 Key Finding 5 15 Key Finding 6 16 0 Key Finding 7 18 Detailed Findings 19 0 Top Business Objectives for Social Marketing 19 0 Greatest Social Marketing Challenges in Second Half 2012 24 0 Adoption of Social CRM 30 0 Social Media Monitoring and Management Practices 32 0 Social Marketing Resources 35 0 Top Social Media Platforms 36 0 Survey Participant Demographics 39 About Awareness 41 awareness social marketing software 2 The State of Social Media Marketing Letter from the CEO. Hello Fellow Marketers In the nine months since we launched our first State of Social Media Marketing survey we have seen more focus and action around social media and social technologies. There is no doubt that social technologies have profoundly impacted businesses and consumers across the globe. Based on the July 2012 McKinsey report The Social Economy Unlocking Value and Productivity through Social Technologies there are now a staggering billion members of social communities globally with 80 of them regularly interacting with social networks - one in five hours spent online is now spent on social networks increasingly on mobile devices. There is no question that the value-creation potential of social is huge. According to the same report from McKinsey Global Institute use of social technologies can contribute 900 billion to trillion in value based on estimates across four industry sectors with 500 billion attributed to marketing sales and aftersales support activities. McKinsey estimates that for consumer goods companies the use of social media and technologies can increase margins by as much as 60 . But not so fast. Although 70 of companies report using social .

• Marketing - Bán hàng
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