TAILIEUCHUNG - Social Marketing and Public Health Lessons from the Field

One of the things that small-business marketers struggle with around the entire topic of social marketing is trying to jump into the next new thing without enough analysis of what they should focus on. I happen to think this is an important, evolving, and essential area of marketing for small businesses, but there’s a hierarchy to it. In other words, there is a logical progression of utilization that comes about much like Maslow’s Hierarchy of Human Nature. As Maslow theorized, the ultimate potential of your marketing or human self-actualization couldn’t be achieved until the most basic human psychological needs such as. | Social Marketing and Public Health Lessons from the Field A Guide to Social Marketing from the Social Marketing National Excellence Collaborative TurningPoint Collaborating for a New Century in Public Health Collaborating for a New Century in Public Health Social Marketing and Public Health Lessons from the Field A Guide to Social Marketing from the Social Marketing National Excellence Collaborative May 2003 Produced by the Turning Point National Program Office at the University of Washington. Acknowledgements The Social Marketing National Excellence Collaborative would like to thank the following for their research writing comments and expertise in developing this resource. The team dedicated itself to finding relevant and valuable case studies in both the published and unpublished literature to summarizing the cases in a way that will be useful to the readers and to presenting the information in an easily accessible format. We hope you find this resource helpful in your efforts to implement social marketing principles and practices to improve community health. The Social Marketing National Excellence Collaborative is part of the Turning Point Initiative and funded by The Robert Wood Johnson Foundation. It consists of the following members New York Lead State Tina Gerardi MS RN CAE Sylvia Pirani MPH MS and Thomas Reizes MPH Illinois Patti Kimmel Maine Natalie Morse and Kathleen E. Perkins MPA Minnesota Deb Burns and Danie Watson North Carolina Christopher Cooke MS MA Leah Devlin DDS MPH and Mike Newton-Ward MSW MPH Virginia Jeff Lake MS and Jeff Wilson ASTHO Deborah Arms PhD RN Ohio CDC May Kennedy PhPD MPH and Christine Prue PhD Turning Point National Program Office Bobbie Berkowitz PhD RN FAAN Researched and drafted by Richard Brooks and Sameer Deshpande of the University of Wisconsin-Madison for the Social Marketing National Excellence Collaborative Edited and rewritten by Susan D. Kirby DrPH Kathleen E. Perkins and Thomas Reizes Additional editing writing and

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