TAILIEUCHUNG - Smart Solar Marketing Strategies Clean energy state program guide

Operationally, the problem is that, as noted earlier, while value-based management provides a criterion for strategies to be selected and evaluated, it does not say how these strategies can be constructed. Before a strategy can be put forward for SVA, a method for identifying the need for strategic change must exist. Then there must be a process of constructing strategic options that have prospects of creating competitive advantage and enabling the business to generate cash flows that exceed costs including the cost of capital. If these two prior processes are not well understood SVA can easily become over-focused on downsizing – getting rid of non-performing. | CleanEnergyGrou p Innovation in Finance Technology Policy SmartPower Let s Get Energy Smart. Smart Solar Marketing Strategies CLEAN ENERGY STATE PROGRAM GUIDE Prepared by Clean Energy Group and SmartPower AUGUST 2009 Acknowledgments Many people have been helpful in the development of this report including Lew Milford and Maria Blais of Clean Energy Group Warren Leon formerly of the Massachusetts Renewable Energy Trust Roger Clark from Pennsylvania s TRF Sustainable Development Fund Adele Ferranti Dave Friello and Judy Jarnefeld of NYSERDA Lizzie Guiles Rubado and Betsy Kauffman of Energy Trust of Oregon Eran Mahrer and Rex Stepp of Arizona Public Service Molly Sterkel of California CPUC Sandy Miller and Amy Morgan of the California New Solar Homes Partnership Ryan Helton and Jane Tabor of New Mexico Energy Minerals and Natural Resources Department Tom Plant and Jeff Lyng from Colorado s Governor s Energy Office Ann Marie McShea and Scott Hunter from the New Jersey Board of Public Utilities Sam Nutter of Massachusetts Commonwealth Solar Initiative and Lise Dondy and Dale Hedman of the Connecticut Clean Energy Fund. The opinions presented in this report are those of Clean Energy Group and SmartPower and are not intended to represent the position of Clean Energy States Alliance or any of its individual members or the . Department of Energy. Financial Support Support for this report was generously provided by Clean Energy States Alliance and the Department of Energy s Solar Energy Technologies Program. Disclaimer Clean Energy Group and SmartPower do not assume any legal liability or responsibility for the accuracy completeness or usefulness of any information apparatus product or process that is referred to in this report. References in this report to any specific commercial product process or service by trade name trademark manufacturer or otherwise does not constitute or imply endorsement recommendation or favoring neither by the United States Government or any .

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