TAILIEUCHUNG - Alcohol Marketing in the Digital Age

The scale for the vertical axis of the figures generally runs from a negative 25% to a positive 125%, since, for the majority of the programs, the net amount priced varies between these two levels. However, a few programs have more extreme values of the percentage priced. Note that the amount priced is a measure of within-crop year price risk, as the higher the proportion of a crop priced, the lower the sensitivity of the value of the farmer’s position to crop price changes. When 100% of the crop is priced there is no price sensitivity, which. | Alcohol Marketing in the Digital Age .m May 2010 s g Jeff Chester MSW Center for Digital Democracy Kathryn Montgomery PhD School of Communication American University Lori Dorfman DrPH Berkeley Media Studies Group Public Health Institute MEDIA BERKELEY STUDIES GROUP Acknowledgements Support for this research was provided by the Robert Wood Johnson Foundation s Substance Abuse Policy Research Program grant 65034 . The authors appreciate research assistance from Eliana Bukofzer Cozette Tran-Caffee Mari D. Gonzalez Phil Wilbur and Gary O. Larson. Special thanks to David Jernigan and Jim Mosher for their comments on an earlier draft and to Maria Alaniz for her consultation in the early stages of this project. Appendix B is excerpted from Frances M. Leslie Linda J. Levine Sandra E. Loughlin and Cornelia Pechmann Adolescents Psychological Neurobiological Development Implications for Digital Marketing Memo prepared for the Second NPLAN BMSG Meeting on Digital Media and Marketing to Children Berkeley CA June 29-30 2009 available from http . For questions or information about this report please contact Jeff Chester Center for Digital Democracy jeff@ or Lori Dorfman Berkeley Media Studies Group dorfman@. Download copies of this report from http . 2010 Center for Digital Democracy Berkeley Media Studies Group a project of the Public Health Institute 1 Alcohol Marketing in the Digital Age Alcohol Marketing in the Digital Age Jeff Chester MSW Center for Digital Democracy Kathryn Montgomery PhD School of Communication American University Lori Dorfman DrPH Berkeley Media Studies Group Public Health Institute May 2010 Contents cover A High-definition Media and Marketing Data Collection and Behavioral 360-degree Distribution Social Online Mobile Immersive Target

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